The search through AI tools and websites is increasing exponentially. GEO, or Generative Engine Optimization, is the discipline of SEO dedicated to positioning in AI-powered systems. This emerging field is crucial for businesses and companies to protect and improve their reputation, as well as influence users’ perceptions of their products and services.
Types of Results in AI Systems
There are several types of results in AI systems, including:
- AI chats like ChatGpt, Gemini, Copilot, Claude, and Perplexity
- AI-based search engines, such as Chatgpt Searchgpt
- Traditional search engines with AI-powered results, like Google’s AI Overviews, which are not available in the EU
Benefits of AI-Powered Searches
The benefits of searches with AI include:
- Understanding of intention: Algorithms can interpret the real context of a search query, going beyond simple keyword matching
- Intelligent customization: Results are dynamically adapted to the user’s profile, history, and preferences
- Multimodal search: Integrates different formats, such as text, voice, and images, into a single search query
- Natural language processing: Allows for complex and conversational searches with greater precision and semantic depth
- Predictive suggestions: Anticipates and proposes results based on search patterns and identified trends
- Semantic search: Interprets the contextual meaning of words, not just their literal coincidence
Google’s AI Overviews, also known as Gemini, are currently present in over 100 countries, excluding the EU, and are used by over 1 billion users. These AI-powered results appear in approximately 33% of search results, increasing to 40% for e-commerce-related searches.
Industry Presence of Google AI Overviews
The presence of Google AI Overviews varies by industry, with some sectors having a higher percentage of AI-powered results than others.
What to Expect from GEO
As GEO continues to evolve, it’s essential for brands and companies to position themselves in AI systems to protect and improve their reputation. The GEO states that online reputation now includes AI-powered results, shifting from a digital footprint to a generative fingerprint. In 2025, it will be crucial to monitor and manage what AI systems say about brands and generic searches for products and services.
The generative fingerprint integrates traditional digital footprints with AI-powered results, contributing to a company’s digital identity and impact on the online environment. GEO is not just a technical optimization, but a business communication reinvention and a way to deliver value to users in an AI-driven digital ecosystem.
Main Application Areas
The main application areas for GEO include:
1. GEO (SEO for AI systems)
2. PR GEO FRIENDLY
3. Social Media Geo Friendly
4. Multimedia strategy adapted to AI
By understanding and adapting to the evolving landscape of AI-powered searches, businesses can stay ahead of the curve and maintain a strong online presence.