The digital transformation wave has finally reached every sector, and the pharmacy industry is no exception. Galileo Farma, founded by pharmacist Felipe Martín, is a shining example of how combining technology, social media, and a solid digital strategy can turn a traditional pharmacy into an unprecedented success story. Since its debut on social media, Galileo Farma has managed to position itself as one of the most influential pharmaceutical brands on platforms like TikTok, where its content not only educates users but also generates direct sales through TikTok Shopping. Additionally, its mobile app has become a reference point in the sector, with over 20,000 downloads and one of the best ratings in the App Store.
TikTok as a Sales Engine: A Viral Success Story
One of the most recent examples of the effectiveness of Galileo Farma’s digital strategy is the launch of its Maca + Taurina product from the Just Elements Wellness brand. With a €0 advertising investment, the company managed to get a TikTok video to surpass 770,000 views, generating over 4,700 likes, 300 comments, and more than 200 units sold in just a few days. This strategy demonstrates how well-executed, organic content aligned with the public’s needs can translate into direct sales without requiring large advertising investments. Galileo Farma has successfully leveraged TikTok’s engagement to position its products and bring the pharmacy closer to a younger, more digital audience.
A Pharmaceutical App Leading the Market
In addition to its social media success, Galileo Farma has developed an innovative app that has changed the way customers interact with the pharmacy. With over 20,000 downloads in just 24 months, the app has been key to customer loyalty and already accounts for 30% of the company’s sales. The app’s most notable features include:
- Intelligent search using voice and photos
- Orders with locker pickup via QR code, available 7 days a week
- Personalized, geolocated push notifications to remind customers about abandoned carts or special promotions
- An optimized interface for quick and efficient purchases
- Integration with digital payment methods like Bizum, PayPal, and Waylet
Thanks to these innovations, the Galileo Farma app has been recognized as one of the best in its sector, solidifying its leadership in digital pharmaceutical commerce.
The Future of Pharmacy is Digital
Galileo Farma’s success confirms that digitalization is the way forward for the pharmaceutical sector. Felipe Martín and his team have been ahead of the curve, offering an omnichannel experience that combines the personalized attention of a physical pharmacy with the convenience of digital commerce. With a community of over 150,000 customers, 1 million annual website visits, and a digital strategy based on social media, e-commerce, and technology, Galileo Farma has positioned itself as the sector’s benchmark. The pharmacy of the future is already here, and it’s called Galileo Farma.
