fashionalia has submitted the application for a declaration of voluntary bankruptcy after failing to raise the expected funds in its last round of financing. The multi-brand marketplace explains that you have made this decision before “the impossibility of raising more funds that would allow the development of the company’s business plan, as well as its daily management”.
According to collect mannersto the company’s own difficulty is also added “The current macroeconomic environment, with sharp rises in interest rates, high inflation and the drop in consumption caused by the current uncertainty have been the fundamental factors that have led to this situation”.
fashionalia It was born in 2016 as a marketplace in which brands integrated their catalogs until today it became a multi-channel platform. In 2020, before the outbreak of the Covid pandemic, the fashion brands marketplace gave the Leap from the online to the physical channel with the opening of its first store in the shopping center Zielo, in Pozuelo de Alarcón. This opening was followed by two other stores, also in Madrid, located in shopping centers Plenilunio (Coslada) and Parquesur (Leganés).
At the beginning of last year 2022, fashionalia announced that one of its objectives was to reach sales of 25 million euros in 2025 and then reach 25 stores, reaching countries like Italy or France and with an eye on Latin America. Now, a year later, the company has entered bankruptcy.
In 2018, two years after his birth, fashionalia put in charge of the general direction Sergio Lucas Ocana. Its shareholders also include Dimas Gimeno, former president of The English Court and founder of WOW; Y Sebastián Opazo, general manager of the fashion brand Forusamong others.
Fashionalia was created with a view to following the model of other European ecommerce companies such as Lyst. The platform had a drop shipping model under which it was connected with the stocks of the online stores of the brands with which it worked.
