The European Commission has requested that the online fashion platform Shein provide more details under its digital regulations. This request comes just one day after it began an investigation focused on consumer protection with respect to the Asian giant of the textile sector.
Under the framework of the Digital Services Law (DSA), the European agency seeks to obtain information on the risks related to the marketing of illegal content and products on the platform, the transparency of the recommendation systems, access to data for qualified researchers, and the strategies implemented for reducing risks that may affect consumer protection, public health, and user welfare.
According to Euro News, this request occurs after the opening of an investigation into the protection of consumers and the publication of a “toolbox” that addresses the problems derived from online purchases on Chinese platforms that do not meet the standards of the European Union in terms of quality, environmental sustainability, and equitable commercial practices.
The set of tools seeks to act from the moment the consumer accesses the website until the end of the purchase. It detailed various regulations already in force that require application, reinforcement, or review. In addition, it incorporates new proposals, such as customs reform.
Shein has a three-week period to respond to the request for information made by the European Commission within the framework of the Digital Services Law. The European Commission’s actions aim to ensure that online platforms, including Shein, comply with the Digital Services Law and protect the rights of consumers in the European Union.
Key Factors Under Investigation
The European Commission’s investigation into Shein and other online platforms focuses on several key factors, including the marketing of illegal content and products, transparency of recommendation systems, and access to data for qualified researchers. The commission also seeks to understand the strategies implemented by these platforms to reduce risks that may affect consumer protection, public health, and user welfare.
Implications of the Investigation
The investigation and request for information from Shein have significant implications for the online fashion platform and other similar companies operating in the European Union. The European Commission’s actions demonstrate its commitment to protecting the rights of consumers and ensuring that online platforms comply with the Digital Services Law. Shein’s response to the request for information will be crucial in determining the outcome of the investigation and potential future actions by the European Commission.
