Imagine a roadmap for the future of commerce, where innovators and leaders come together to shape the digital landscape. The eCommerce Day Tour is that catalyst, and it’s about to kick off its journey across Latin America. This year, the tour will touch down in 8 key countries, each chosen for its strategic importance and potential to forge high-value connections across borders.
Think of it like a masterclass in digital commerce, where experts share their insights on the latest trends and technologies. The tour starts in Chile and will make its way to Colombia, Ecuador, Mexico, Peru, Uruguay, Argentina, and Panama. Each stop will feature a mix of in-person networking, workshops, and panels, all designed to help attendees stay ahead of the curve.
At its core, the eCommerce Day Tour is about connecting the dots between people, businesses, and ideas. It’s a platform where entrepreneurs and industry leaders can learn from each other, share their experiences, and explore new opportunities. As Marcos Pueyrredon, President of the eCommerce Institute and co-founder of VTEX, puts it, “Our commitment is to empower the digital ecosystem, create spaces for learning, and bring together the key players in the industry.”
The tour’s impact is not just theoretical – last year’s edition saw over 71,400 attendees, 770 speakers, and 2000 companies competing in the eCommerce Awards. It’s a testament to the power of collaboration and knowledge-sharing in driving growth and innovation. This year’s agenda is just as exciting, with a focus on AI, marketplaces, and unified commerce, among other topics.
So what can attendees expect from the 2025 tour? For starters, there will be in-person sessions with networking opportunities, on-demand workshops, and panels featuring top experts. The eCommerce Awards will also return, recognizing the innovators and trailblazers in the digital commerce space. And for the first time, the tour will include a Leaders Forum, an exclusive gathering of top decision-makers to discuss the future of digital commerce in Latin America.
It’s an exciting time for the industry, and the eCommerce Day Tour is at the forefront of it all. As the tour celebrates its 20th anniversary, it’s also launching new volumes of “Genesis of a Digital Future,” a series of books that chronicle the evolution of e-commerce in Ibero-America. It’s a must-attend event for anyone looking to stay ahead of the curve and shape the future of digital commerce.
New Additions to the Tour
Some of the new features of the tour include:
- eCommerce Startup Competition, aimed at boosting digital entrepreneurship in Latin America
- eCommerce Day Experience, which offers technical visits to leading e-commerce companies
- Meet&Greet, exclusive meetings with retailers to personalize and expand the digital retail ecosystem
The eCommerce Day Tour is more than just an event – it’s a movement. It’s a chance for innovators, entrepreneurs, and leaders to come together, share their ideas, and shape the future of digital commerce. With its unique blend of networking, learning, and innovation, it’s an experience you won’t want to miss.