Digital advertising firm Thumzup Media is expanding its strategic embrace of cryptocurrencies by integrating Dogecoin for direct user rewards, aiming to cut costs and streamline payments for content creators globally.
The company announced on Wednesday it would explore Dogecoin (DOGE) as an alternative payment method within its Thumzup application. The platform currently pays creators in cash for sharing authentic promotional content.
CEO Robert Steele stated that integrating Dogecoin is a crucial step toward building a “scalable, low-friction rewards engine.” He expects the move to optimize the firm’s operational economy and attract more crypto-savvy creators.
The firm anticipates that Dogecoin could facilitate near-instant, low-cost international micropayments. This would reduce the platform’s reliance on traditional banking networks, thereby improving the efficiency of its reward system.
Thumzup Media highlighted Dogecoin’s technical structure and low transaction fees as a natural fit for its pay-per-post model. Any implementation will proceed progressively, subject to technical validation, regulatory compliance, and pilot testing.
This strategy seeks to streamline incentive delivery and minimize financial intermediaries, a common challenge for platforms managing high volumes of microtransactions.
Thumzup Media maintains a substantial cryptocurrency treasury. As of September 30, the company held approximately 19 Bitcoin (BTC) and 7,500,000 Dogecoin (DOGE).
The company also provided a $2.5 million loan to DogeHash, a firm specializing in Dogecoin mining, to expand its mining fleet.
The crypto treasury was established in January with an initial $1 million investment in Bitcoin. The board has since authorized a strategic expansion to include other prominent cryptocurrencies such as Litecoin (LTC), Solana (SOL), Ripple (XRP), Ether (ETH), and USD Coin (USDC).
This diversified approach reflects a long-term vision to harness blockchain technology for internal operations, payment strategies, and digital marketing. It also underscores a broader trend of technology companies combining digital marketing with decentralized finance to lower entry barriers for creators and boost cryptocurrency adoption.