Changes in Decathlon’s management team. The company was founded Jimena Almendares, former meta manageras new digital directoras reported Fashion. The Mexican will replace Jérôme Dubreuil in this positionwho has led Decathlon’s digital direction since 2020. As the French company explains, Almendares’ main task will be: “Create an overall best-in-class user experience«.
In meta, Almendares was the global head of customer experience. She is also currently a consultant for the fitness company Life Time and the Lucile Packard Children’s Hospital at Stanford. The Mexican began her career in Europe with international positions in supply chain management and strategic consulting at the logistics company DB Schenker and the consulting firm Capgemini Ernst & Young.
The executive branch He also held the vice presidency of Intuit, head of the Payments Business and Quickbooks Money Movement Platform product team. Additionally, she served as CEO and President of subsidiary Intuit Payments, a subsidiary that oversees licensed money transfer activities for Mint and Quickbooks, among others.
Decathlon’s digital channel accounted for 17% of total sales in 2022
Globally, the French fashion and sporting goods company achieved a net profit of 923 million euros in 2022. The group generated 17% of its total sales through the online channel. This is a decrease compared to last year, when online sales accounted for 21%. Nevertheless, the sales level before the COVID-19 pandemic increased significantly. Specifically, it reached 8% in 2019.
In Spain in particular, Decathlon achieved a turnover of 2,106 million euros last year, an increase of 3.54% compared to the previous year and a new record. In the digital realm The online channel already accounts for 12% of total salesRegistration of one Billing growth of 90% compared to pre-pandemic levels.
For this 2023, as promised Borja Sanchez, CEO of Decathlon Spain«At Decathlon Spain we have a clear goal for the coming years: to help make the practice of sport an essential good for all people and to continue to develop a sustainable business model.«. To achieve this, Borja Sánchez explained: “We will continue to work based on our values: vitality, generosity, responsibility and authenticity; and we will offer all people the opportunity to exercise in their own way and enjoy the benefits, regardless of their level, physical condition or goals.«.