Coca Cola and Crypto.com Launch Football World Cup NFTs

The World Cup in Qatar is in full swing, bringing millions of football fans together in the battle for the coveted World Cup gold cup. The World Cup is also the ideal opportunity to find a suitable non fungible token (NFT) collection. Coca Cola doesn’t want to miss the opportunity and has partnered with Crypto.com to launch NFTs in celebration of the World Cup in Qatar.

WC NFTs

Coca Cola is not the first to come up with the idea of ​​launching an NFT collection based on the World Cup. For example, you could read earlier in the NFT news that Visa, the well-known global payment processor, had partnered with Crypto.com to launch an NFT auction of iconic goals from five legendary soccer players at a World Cup.

You could also read earlier that World Football Association FIFA had announced a partnership with Algorand (ALGO), FIFA’s first official blockchain partner, to launch an NFT platform for digital football-themed collectibles. These NFTs also allow football fans to compete to win unforgettable rewards such as access to matches and physical merchandise.

Coca Cola and Crypto.com

Coca Cola, an official sponsor of the World Cup football, is next to use the biggest football event in the world for its own NFT collection. Crypto.com has indicated on his website that it has partnered with Coca Cola to launch ‘Piece of Magic’, a collection of 10,000 NFTs inspired by the World Cup in Qatar.

The NFTs are generated using heat maps of the the in game player performance during matches. For this, Coca Cola has teamed up with the popular artist GMUNK. These items are available to fans who sign up for an account on the NFT platform at Crypto.com.

Nazli Berberoglu, General Manager of FIFA World Cup at Coca Cola, said the following about the NFT collection:

The World Cup in Qatar is about bringing magical moments to life on and off the pitch for millions of fans from the region and beyond. Through this incredible partnership with GMUNK, 10,000 stunning and unique ‘Pieces of Magic’ in the form of NFTs will be available for fans to own forever.”