The Swedish owner group Clar, parent company of Prestalo, has acquired Fiizy, a Fintech platform specializing in the comparison of financial and intelligent financial products. This strategic move further solidifies Clar’s position as a global leader in digital financial brokerage, significantly reinforcing its dominance in the Spanish market. With the addition of Fiizy, Solcredito, and Finzmo to the Prestalo portfolio, the company now boasts the most comprehensive offering of loan products in Spain, covering everything from mortgages to personal loans and short-term credit solutions. This extensive range enables Spanish consumers to access credit at any stage of their lives, whether they’re buying a house or addressing urgent financial needs.
The acquisition is a significant step in Clar’s global expansion strategy. As Per Grastrand, Clar’s Managing Director, notes, “The integration of Fiizy into Clar perfectly aligns with our strategy to strengthen our position in key markets like Poland and Spain, and to continue our global expansion. This operation will undoubtedly enhance the growth of our companies with the addition of a strong and entrepreneurial team, established relationships, and a new client base, allowing us to establish a stronger presence in new markets.”
Kristoffer Hanson, General Manager of Prestalo Spain, highlights the importance of the acquisition in reinforcing the company’s leadership in the Spanish market. “With the acquisition of Fiizy, we strengthen our position as the main player in the Spanish market in terms of loan applications and volume of personal loans generated online. By combining Fiizy’s experience and technology with ours, we provide an even more efficient and personalized experience for consumers and bank partners. Our platform now offers the largest customer database in Spain, and by leveraging the technologies of both companies, we help financial institutions acquire suitable customers more effectively.”
A Strategic Movement for Global Expansion
The acquisition of Fiizy is a testament to Clar’s commitment to growth and innovation. As part of the transaction, Rami Ryhänen, CEO of Fiizy, will join Clar’s global leadership team, reinforcing the group’s dedication to innovation and growth. Currently, Fiizy operates in five markets and collaborates with 231 financial partners.
New Structure and Expansion of the Leadership Team
Clar continues to execute its growth strategy, combining organic expansion with strategic acquisitions. The purchase of Fiizy represents a significant step in this direction, consolidating Clar’s position as a world leader in the digital financial comparators sector. The group now operates on four continents, connecting over 50 million consumers with more than 300 financial institutions. This move not only enhances Clar’s global presence but also underscores its commitment to providing consumers with comprehensive financial solutions and fostering innovation in the Fintech sector.