European automakers are losing market share to an influx of aggressively priced Chinese electric vehicles, and they are rushing to comply with the strict emission targets of the European Commission’s December 2025 Automotive Package. Stellantis confirmed a direct counteroffensive on Thursday. The iconic Citroën 2CV is officially returning as a fully electric city car.
Citroën CEO Xavier Chardon announced the revival during the Stellantis Investor Day in Auburn Hills, Michigan, detailed in a report syndicated by AFP. The automaker is targeting a retail price under £15,000 for the new model. Buyers will get their first official look at the electric 2CV at the Paris Motor Show this October, where Chardon outlined the £15,000 price target.
The 2CV originally launched in 1948 to provide basic, affordable mobility to French farmers. Now, it is getting a battery pack and a modern electric motor. The sub-€15,000 European pricing strategy aims to democratize electric mobility, according to international business coverage of the revival.
Stellantis plans to start production at its Pomigliano plant in Italy in 2028. To keep manufacturing costs low, the electric 2CV will share a production platform with an upcoming electric version of the Fiat Panda.
How the £15,000 2CV Targets the Renault Twingo and Chinese Imports
The original 2CV ceased production in 1990. Bringing back the 78-year-old nameplate is a calculated move to use brand nostalgia against foreign competitors. The electric 2CV will compete directly with Renault’s upcoming retro-styled electric Twingo.
Both vehicles capitalize on recent European Commission policies designed to incentivize the domestic production of electric city cars. By building the 2CV in Italy on a shared architecture, Stellantis is attempting to retain European manufacturing sovereignty without inflating the retail price.