Veteran actor Chiranjeevi has secured an interim injunction from a Hyderabad civil court, granting him significant relief in a personality and publicity rights case. The ruling temporarily prohibits the unauthorized use of his voice, videos, and images.
This decision comes amid growing concerns over artificial intelligence (AI) and other technologies that can manipulate a person’s voice, photographs, and videos, potentially damaging their public image. Several celebrities have sought legal protection for their personality rights in response to these threats.
News agency ANI reported that the Hyderabad City Civil Court issued an ad-interim injunction in Chiranjeevi’s favor. The order protects his personality and publicity rights across all media formats. This includes a ban on the commercial exploitation of his name, image, voice, and other identifiable attributes without explicit permission.
Chiranjeevi’s legal team issued a press note, emphasizing their request for court intervention. They aimed to prevent the widespread, unauthorized use of his identity symbols. This extends to merchandise, online platforms, and applications of artificial intelligence technology.
The court’s order highlighted that the actor’s reputation and public image had been harmed by the defendants’ actions. This specifically included the unauthorized use of his name and image, video memes, and the sale of merchandise.
The ruling underscored that such misuse, particularly through digital and AI mediums, significantly harms Chiranjeevi’s image and financial interests. The court stressed the potential for extensive damage from these unauthorized activities.
Under the injunction, any commercial or personal use of Chiranjeevi’s name, stage titles like ‘Mega Star,’ ‘Chiru,’ and ‘Annayya,’ his voice, image, or other personality traits is legally prohibited. This applies directly or indirectly across all formats and media.
All respondents involved in the case are to be notified immediately about the injunction. Further proceedings in the matter are scheduled for October 27, 2025.