He carrefour group will strengthen its presence in e-commerce after its alliance with Rakuten. As the French chain has announced in a statement, next April it will open a new virtual store in this marketplace. “This association will allow both companies to capitalize on their respective experiences, reinforcing their omnichannel strategies and developing customer loyalty”the group has reported.
By choosing Rakuten, Carrefour It is committed to a market that receives 15 million visitors a month, along with its entire ecosystem of services, to boost its online sales. Under this partnership, the company will also join the Rakuten affiliate program.
Carrefour will share his experience in omnichannel, along with the wide breadth of his ranges, offers and non-food products with Rakuten. With this agreement, both companies seek locate new levers of digital growth in the long term, with the ultimate goal of increase your market share.
In this way, consumers will get a new store in Rakuten, with products in the Carrefour catalog and in line with its brand image. By enrolling in the Rakuten loyalty program (the R Club)they will be able to take advantage of a money back system and save between 5% and 35% of their order totals throughout the year. “The cashback system is at the heart of Rakuten’s loyalty strategy and will prove very useful in helping to beat inflation”the group has specified.
“This new completely virtual store that we are opening on the Rakuten platform will contribute to beef up our position as a major player in the omnichannel segment. Just like in the physical world, where we open stores in shopping malls, we will be able to take advantage of the Rakuten website and its traffic to make ourselves known to customers,” he stressed. Elodie Perthuisot, Executive Director of Electronic Commerce, Data and Digital Transformation of the Carrefour Group.
“We are delighted to welcome Carrefour to our purchasing platform. We are eager to combine our experience with that of the Group’s banners and brands to favor the appearance of a long-term inclusive digital culture from which consumers will benefit”, he declared for his part Fabien Versavau, CEO of Rakuten France and CEO of the Rakuten Group.