A major real estate broker in Brazil, Gafisa, recently announced that they will be accepting cryptocurrencies as payment. That means that Brazilians can buy a house with different crypto. Gafisa is one of the largest real estate companies in Brazil. At least 1 in 130 Brazilians lives in a house developed by the company.
Gafisa accepts bitcoin, cardano and more
According to an official press release of the company they have been investigating for a long time how exactly they can offer payments in the form of cryptocurrencies. Ultimately, a collaboration with local cryptocurrency exchange Foxbit was chosen.
According to Gafisa, paying in cryptocurrencies offers a lot of advantages for both customers and the company itself. It ensures that intermediaries, such as a bank, are no longer needed to process the transactions. This in combination with the rapid growth of the crypto industry was reason enough for Gafisa to take this big step. Gafisa CEO Guilherme Augusto Soares Benevides had this to say about the adoption of cryptocurrencies as a means of payment:
“There is no way to do business without accepting crypto as a means of payment, because in addition to being another way the buyer can choose to make the payment – focus on customer experience – using the coin promotes the best for our consumers.”
Gafisa not only accepts from now on bitcoin (BTC) as a means of payment. Also well-known altcoins such as cardan (ADA)† ripple (XRP) and solana (SOL) can be used when paying real estate at Gafisa.
Real estate and crypto
Gafisa is not exactly the first real estate company in the world to recognize the benefits of the crypto industry. Everywhere in the world we see that paying with cryptocurrencies for real estate starting to get normal† Although there is certainly no mention of mainstream adoption in the real estate world, the signals are very positive.
