Seychelles, 26 Nov. 2022 – Bitget, the world’s top five leading cryptocurrency exchange, has announced a series of marketing campaigns featuring Lionel Messi, the Argentine football legend. They celebrate this with the launch of a brand movie for the 2022 World Cup in Qatar. With this $20 million investment in campaigns and rewards, Bitget aims to provide users with attractive rewards, help strengthen market sentiment and revive confidence in the crypto industry.
Bitget announced its partnership with Lionel Messi with the “A Perfect 10” campaign at the end of October, which received an overwhelming response from the public, the Bitget community and partners. The crypto exchange is now launching a new marketing campaign and series of exciting marketing plans titled “Make it Count” during the 2022 World Cup period.
To further engage our users in the football craze, Bitget has organized multiple giveaways and exclusive rewards with social contests and World Cup themed activities , which includes up to 1 million BGB and a shirt signed by Lionel Messi himself. Bitget also hosts its biannual football and World Cup-themed derivatives tournament, KCGI, with a prize pool of up to 100 Bitcoin (BTC) and popular fan tokens. This is all part of Bitget’s efforts to reassure investors and let Bitget users benefit from various initiatives as enthusiasm for the World Cup helps facilitate the connection between the crypto universe and the world of sports.
Leo Messi, the five-time World Cup participant and seven-time Ballon d’Or, says: “I want to thank Bitget for letting me join the social world of crypto trading with such an exciting campaign. I like the Bitget brand movie ‘Make It Count’ concept to lead the vision and chart a new path within the industry. It is important for everyone to invest responsibly with protection, and it is reassuring to see Bitget taking this seriously with a range of protection initiatives.”
Gracy Chen, Managing Director of Bitget, comments, “Bitget is investing in the future of crypto and Web3. The bear market does not prevent us from becoming a Top 3 crypto exchange within 3-5 years. Due to some collapses of a few crypto giants this year, consumer confidence has fallen to an all-time low. This is why we are ramping up efforts on both product and marketing, to demonstrate our commitment to building the best social trading experiences for our users.
“Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind ourselves how important it is to build and train for the moment to shine. We are eager to celebrate the world football spirit of crypto and are willing to continue to invest in the ecosystem, even in difficult times,” added Gracy.
Earlier this month, Bitget implemented a number of initiatives to build trust and demonstrate credibility to consumers, including the launch of the $5 million Builders’ Fund and increasing the size of the Protection Fund to $300 million. The crypto exchange also announced that it is expanding its global strategy with a registered entity in the Seychelles, adjusting its recruitment plan this week to a team of 1,200 in the first quarter of 2023.
About Bitget
Founded in 2018, Bitget is the world’s top five leading cryptocurrency exchange with innovative products and social trading services as its main features, currently serving more than 8 million users in more than 100 countries around the world.
The exchange is committed to providing one-stop and secure trading solutions to users and aims to increase cryptocurrency adoption through collaborations with deserving partners, including the Argentine legendary footballer Lionel Messi, the leading Italian football team Juventus, the official esports crypto partner of PGL Major and leading esports organization Team Spirit.
