Chain bite the pastabelonging to the Tastia Group, presents #MuerdeArtGallery, an innovative art gallery where all the exhibited works have been created exclusively with Artificial Intelligence. In this first collection, the company has brought together a series of “masterpieces” inspired by pieces by renowned international artists, in which pasta and/or pizza are the protagonists.
This first collection, unique and incomparable, already launched at the end of January this year, covers different themes and styles, combining technology with art and with Italian gastronomy. Some of the works by Muerde la Pasta present in the #MuerdeArtGallery are a funny reinterpretation of some of the most famous paintings in history, such as Andy Warhol’s portrait of Marilyn Monroe, the most expensive painting of the 20th century; a work by the graffiti artist Banksy, by Salvador Dalí, and even by the Renaissance architect, sculptor and painter Michelangelo.
Each piece of art in the gallery has been created exclusively using Artificial Intelligence tools, allowing one-of-a-kind works of art to be created that combine human creativity with technology.
“This art gallery, created from the deep learning offered by Artificial Intelligence, is a unique and completely new way to experiment with creativity in our content for Social Media” has stated Marinella Anglano, director of Marketing and Communication of the group and promoter of the pilot project. “Artificial Intelligence is destined to play a leading role in the future of the creative industry because it expands human creativity and, in Bite the Pasta, it is here to stay.” Add.
The gallery, which has been open to the public through the hashtag #MuerdeArtGallery since January 26, 2023, will add a new work of art each month. Specifically, in its first month of operation, and with the aim of celebrating World Pizza Day, which took place last February, all the contents reinterpreted works in which pizza became the protagonist of the scene.
“With this initiative, from Tastia Group, a Spanish multi-brand company that operates within the food and restaurant sector, we want to show how AI is transforming the world, offering new forms of expression and creation, challenging traditional ideas and making it easy. difficult: a philosophy that from Bite the Pasta we fully share“, has added Anglan.
Bite into Pasta Restaurants, 12 years of success
Bite into Pasta is the largest restaurant chain “all inclusive” of Italian gastronomy, belonging to Tastia Group. The banner began its activity more than 12 years ago, by the hand of two businessmen from Castellón, owners of 100% of the company.
Tastia Group is a multi-brand group with 100% Spanish capital, which has three business units: a restaurant division, made up of the brands (Muerde la Pasta, Savoiardi and The Fitzgerald Burger Company); Benfood, its food division, with great expertise in the manufacture of prepared and pre-cooked products typical of Italian gastronomy, as well as other ad hoc proposals made to measure for the retail and horeca channels; and Benworks, its division specialized in solutions for the design, execution, supervision and delivery of turnkey construction projects for establishments.
The multi-brand group reinvests the profits every year in the continuous improvement of the company to achieve excellence and is in full expansion with the aim of consolidating itself as a leading company in Spain.
Tastia Group has been awarded at the XVII edition of the Hot Concepts 2020 awards in the category of Best Business Management, awarded every year by the specialized magazine Restauración News.
In addition, in 2019 he received the Award for Best National Business Development from the Horeca New Business Models Awardsheld within the framework of HIP 2019, as the best group that has led a remarkable transformation in its segment at a national level throughout 2018, where it was highlighted as an example of the transformation of a restaurant into a large business group.
