After the chaos surrounding the Liverpool v Real Madrid Champions League final 2022 in Paris, Binance is going to test a new product. They want tickets in the form of a non-fungible token (NFT) is shown by a press release on Cointelegraph. This way will be tested for the first time at the football matches of the club Società Sportiva Lazio (SS Lazio) for the 2022/2023 season.
In May, we saw UEFA blame the allegedly thousands of fake tickets to the Champions League final in Paris. This event showed perfectly what is wrong with the current ticket system. Now Binance wants to show how it can be done.
NFTs bring many benefits
By using tickets in the form of an NFT you do not have this problem. An NFT is a proof of ownership that is fixed on a blockchain. There is no way you could get a fake ticket on this blockchain. With the resale of tickets, a buyer can verify the authenticity of the ticket via the blockchain. In this way, fraudsters can no longer sell fake tickets.
In the announcement, Binance not only indicated that it wants to switch to NFT tickets to stop scammers and resellers. Binance also wants to ensure that supporters of football teams or fans of the artist they are going to receive a discount. For example, with the NFT they can get a discount in the fan shop, give-away with tokens from the football club (LAZIO) or other experiences they can gain or gain.
Due to the partnership between Lazio and Binance, the NFTs will be available for all home games. Marco Canigiani, an executive at SS Lazio, said all current season ticket holders can claim and use their tickets for free to enter the stadium. They too can make use of all the aforementioned advantages.
