Bakkt, the cryptocurrency marketplace and payment service of the New York Stock Exchange (NYSE), announces it is partnering with tech giant Google. The company aims to “expand the reach and usability of digital assets to millions of users,” according to the press release on Oct. 8:
Bakkt Partners with Google to Introduce Digital Assets to Millions of Consumers https://t.co/HyxoTe1fGO pic.twitter.com/3jK2mgMhcP
— Bakkt (@Bakkt) October 8, 2021
Bakkt customers can now add their virtual Bakkt Visa payment card to their Google Pay account. With it, customers can use their crypto for their daily expenses at all stores that support Google Pay. Payments with crypto such as bitcoin (BTC) and ethereum (ETH) are immediately converted to fiat currency.
In addition, Bakkt announces that it will use Google Gloud. Bakkt reports that it plans to use artificial intelligence (AI), machine learning and geolocations to get “business insights”.
This involves insights into consumer behavior obtained from new analytics as Bakkt customers receive rewards for their “loyalty.” The program is powered by Google Cloud. Gavin Michael, CEO of Bakkt, has this to say:
“This partnership is a testament to Bakkt’s strong position in the digital asset market to enable consumers to enjoy their digital assets in a real-time, secure and reliable way. In addition, our partnership with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”
Bakkt announced last summer that it entered into such a partnership agreement with Quiznos to enable crypto payments at fast food venues. Recently, the crypto marketplace announced that Bakkt App has now reached a billion points, customers can earn these points by using the app.
Bakkt App Reaches 1 Billion Points + Miles Linked Milestone Only 6 Months After Public Launch. What would you do with 1 billion points and miles? https://t.co/S3M2ng0yVH #rewards #miles #bitcoin pic.twitter.com/BeALWeKmcy
— Bakkt (@Bakkt) September 30, 2021