Apple is urging iPhone users to favor its native Safari browser over Google Chrome, citing enhanced security and privacy as key differentiators. The technology giant recently reinforced this position, advising against the use of its main competitor on its popular smartphones.
This recommendation comes despite an estimated 30% of iPhone owners opting for Google Chrome. These users frequently choose Chrome either as their primary browser or alongside Safari, valuing its integration with the broader Google ecosystem.
For those with a Google account, Chrome offers a streamlined experience across devices. It synchronizes passwords, payment details, favorites, and browsing history.
Additionally, Chrome includes tools like Google Lens for visual search and recent integrations with Gemini AI, promising more proactive user assistance features not found in Safari.
However, Apple maintains that its preference for Safari is rooted in legitimate concerns for user security and privacy. The company states Safari was specifically developed to integrate optimally with iOS security layers.
Apple claims this integration provides more robust protection against various online threats. Safari also features intelligent anti-tracking capabilities designed to limit third-parties from monitoring user browsing activity across different websites.
The company argues that as the system’s default browser, Safari inherently offers a more secure and private browsing experience. This stance frames Apple’s warning not merely as brand preference, but as a recommendation based on its closed ecosystem’s security architecture.