A federal lawsuit in the US is targeting Apple over its advertising for Apple Intelligence features. The lawsuit claims the company made false promises about what the features could do.
The lawsuit, filed in San Jose, focuses on Apple’s promotion of its AI-powered features, including a smarter Siri. Apple unveiled Apple Intelligence at its WWDC 2024 event, highlighting features like improved Siri, On Screen Awareness, Writing Tool, and Image Generating.
When Apple released the iPhone 16 with the A18 chip, it ran ads showcasing Apple Intelligence features. These ads appeared on YouTube, TV, the internet, and billboards before the iPhone 16’s release. The ads may have led people to believe that buying the iPhone 16 would give them access to these AI features.
Recently, Apple delayed the launch of its Siri feature, which was expected to be part of iOS 18.4, to next year. The company also removed ads for these features from YouTube. This move led users to feel that Apple had exaggerated the capabilities of Apple Intelligence, creating misleading expectations about what the product could do.
As a result, a group of users has come together to sue Apple for damages, claiming the company engaged in deceptive advertising and unfair competition.
Key Developments
The situation unfolded as follows:
- June 2024: Apple introduces Apple Intelligence at WWDC 2024, featuring enhanced AI capabilities.
- September 2024: Apple releases the iPhone 16 with the A18 chip, supporting AI processing, and runs ads showcasing Apple Intelligence features.
- Recent weeks: Apple delays the launch of its Siri feature and removes related ads from YouTube, leading to user complaints about misleading advertising.
Source
For more information, visit 9to5mac.com.