Apple Pay is now used on over 5% of global websites. It’s the fifth most popular online payment method.
The Apple Pay platform is beating out competitors like Google Pay and Stripe. American Express is the only one ahead of it. PayPal is still the leader, used on over 26% of websites.
Some countries are using Apple Pay more than others. Saudi Arabia has the most, with over 20% of websites using it. Armenia, Ukraine, Kazakhstan, and the United Arab Emirates are also big users. In the US, states like Hawaii and Wyoming have over 17% of websites using Apple Pay.
This isn’t a coincidence. Apple’s market share is growing in these countries, and more people are using iPhones. The governments are also investing in digital infrastructure.
Apple Pay is part of Apple’s long-term plan. The company’s Services area, which includes Apple Pay, made over $26 billion in the second quarter of 2025.
How Apple Pay Works
Apple Pay lets users make purchases with their Apple devices. They can confirm transactions with Face ID, Touch ID, or a code. The system uses a unique token and temporary code, so it doesn’t send sensitive data to websites.
This makes it more secure and easier to use. It also reduces cart abandonment, especially on mobile devices.
But there are downsides. Apple charges banks a 0.15% fee per credit card transaction. It also has strict rules for integrating Apple Pay into apps and websites. This has caused some resistance, especially from smaller banks and independent developers.
Apple Pay is still not as popular as Visa or PayPal. In China, WeChat Pay and Alipay are the most popular. In Europe, consumers prefer methods like Klarna or SEPA transfers.
The Future of Apple Pay
Apple is expanding its financial services, including Apple Cash, Apple Savings, and Apple Card. If it can strengthen its partnerships with banks, point-of-sale systems, and developers, it could become a central player in digital transactions.
For consumers, Apple Pay makes checkout easier and more secure. For merchants, it improves mobile conversion rates. For developers, it’s becoming a standard feature in e-commerce apps.
Apple Pay is still growing, and it will be interesting to see how it evolves in the future.