New data shows Apple’s brand loyalty remains strong. 89% of Apple device users will buy a new iPhone as soon as a new model is released.
This loyalty means users trust a brand and keep buying its products. It’s a powerful tool for companies. Apple’s loyalty rate has been 89% since 2024, which is impressive. It’s down 5% from 2023, but still the highest in the smartphone industry.
Samsung’s loyalty rate is up 8% since 2021, from 68% to 76%. But analysts say we can’t compare these numbers. Apple has fewer users, and its “walled garden” system keeps users engaged.
Apple designs its products to make users want to stay with the brand. Its operating system makes users keep using its platform, even when they upgrade. Samsung faces more challenges. Its US market includes many devices like TVs, tablets, and phones. The Android market has many competitors, which affects Samsung’s loyalty rate.
Apple has 52% of the US smartphone market, followed by Samsung with 24%, and Motorola with 12%.
What’s behind Apple’s loyalty?
Analysts point to Apple’s “walled garden” system. It makes users feel like owning Apple devices is desirable. The system also keeps users on the platform, even when they upgrade. This design creates loyalty and keeps users engaged.
Samsung’s challenges
Samsung faces a tougher market. Its US brand includes many devices, but they’re not as popular. The Android market is also competitive, with many brands offering similar products. This competition affects Samsung’s loyalty rate.
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