Amazon is at war with Chinese sellers. The marketpace a few months ago expelled several Chinese sellers and now it is back on the attack, kicking out 600 sellers. The explanation that the company has given is that they have fake reviews.
The company has communicated to The Vergel who have been studying the issue for five months, until they have made the decision and have collected enough evidence to communicate it. They accuse sellers of having repeatedly violated Amazon laws, especially those related to reviews.
All of these Chinese sellers gave out cards to shoppers in exchange for them to write a review on the products they purchased. Buyers to receive their prize had to send an email with the purchase ID and the URL of the written review. Some of Sellers give up to $ 35 per review. A practice that is illegal since 2016.
The removal of these brands does not mean that they will disappear from Amazon, because Aukey It was one of the first to be removed from the marketplace (in May), but months later it was already selling its products again through a new account.
“Customers rely on the accuracy and authenticity of product reviews to make informed purchasing decisions, and we have clear policies for both reviewers and sales partners that prohibit abuse of our community features. We suspend, prohibit and take legal action against those who violate these policies, anywhere in the world“, said Amazon it’s a statement.
What has been the situation of Chinese sellers on Amazon?
Chinese sellers have always had a large percentage of sales on the US marketplace. Instead, we now see that the trend has reversed.
According to the data shared by Marketplacepulse Chinese sellers that make the list of top sellers on Amazon grow year by year: from 16% to 22% in 2017, from 23% to 26% in 2018, from 26% to 33% in 2019 and from 35% to 42% in 2020.
Chinese sellers continue to represent the vast majority of new sellers, but their market share is not growing as much as before.