Alares, a company specializing in personal care, has announced the launch of Alares Store, the new e-commerce care services for individuals. With 23 years of experience and more than 7 million clients, the company makes a leap from the B2B to the B2C line of business, betting on the Care Economy as one of the main engines to generate wealth and employment.
The new assistance services on the platform include housework, medical assistance, personal care, legal assistance and telephone consultations with specialist professionals. In addition, Alares Store has a Premium service of 9.98 euros per month with discounts of up to 40% on all services.
Alares is an expert in private assistance 24 hours. of all kinds of personal and domestic services within homes. It offers solutions for people (comprehensive assistance, for any age and situation), their things (home, vehicles,…) and their pets (feeding, walking,…) in each and every one of the corners of the geography national, including all the towns and municipalities of the so-called “Empty Spain”. with the new e-commercewhich was previously available as “Alares Store” for people in customer loyalty plans and business conciliation plans, now goes one step further to reach the end consumer.
“Our line for individuals wants to take care of people wherever they are. For this reason, we offer a wide variety of services, including housework and home help, telecare, care for the elderly and minors»has explained Eduardo Martin CardonaCEO of Wings.
Democratizing the care sector and making it more inclusive
Until now, Alares had distributed its services through large groups and companies, managing to democratize the sector of home care services in Spain. The company is committed to creating internal employment for people with disabilities and has an internal workforce of more than 500 workers, of which 49% are people with disabilities.
With services to individuals, Alares offers employment to 3,500 professionals throughout Spain. As a guarantee of quality employment, Alares makes the professional selection and hiring directly, since all services are provided by personnel hired directly by Alares. In addition, it provides personalized monitoring, has Civil Liability insurance and the ISO 9001 Quality Certificate audited by AENOR.
The pandemic and the holidays trigger the consumption of services at home: up to 20% more domestic requests
The demand for services in Alares has increased by more than 20% on average. In the first place, the pandemic triggered the demand for services such as private tutors, teleshopping or telepharmacy. The lack of confidence and the desire to enjoy free time has made ironing and cleaning, handyman and home renovations and baby care services the most requested, especially after vacation periods. Specifically, requests for home renovations have increased by 70% since the pandemic broke out.
Another sector that is also experiencing very strong growth is that of home help for dependent people, with an increase of 33% since the end of 2019. And, finally, requests to install photovoltaic panels that have increased by almost 40%. % in the third quarter of 2022, according to industry data.
The trend of the sector according to all analyzes and indicators is one of clear growth, since other more structural and entrenched effects are added to the recent pandemic, such as the aging of the population (Spain will be the second oldest country in the world in 2050) , as well as the increasing appreciation by society in general of free time, the reconciliation of personal life, family work and well-being. All this results in a greater interest and consumption of personal and domestic services.
It is also worth noting the current predilection for responsible consumption, where customers ask brands for value-added services, provided ethically and respecting values such as diversity and inclusion. Alares has its own Special Employment Center and allocates 10% of all its turnover to creating direct employment for people with disabilities.