Imagine a tiny device in your pocket that captures photos good enough for a gallery. That’s the dream many phone makers chase. And it’s exactly what OPPO, a big name in smartphones, is aiming for with its continued partnership with Hasselblad, the legendary camera company. They just announced in Gothenburg, Sweden, that their work together is far from over.
For four years now, these two have been busy bringing Hasselblad’s famous camera smarts to OPPO’s top-tier Find series phones. Now, they’re teaming up even more closely. Their big goal? To create the next generation of mobile cameras. They want to set a whole new standard for how good phone photos can be.
Pete Lau, who heads up OPPO’s product efforts, sounds pretty excited about it. He said their partnership comes from a shared love for new ideas and wanting to give people the best photo experience. He mentioned that over the past four years, they’ve put Hasselblad’s professional camera knowledge into OPPO phones for people all over the world. With this expanded teamwork, he believes they will keep pushing the limits of what phone cameras can do.
A History of Teamwork and Innovation
This isn’t just a marketing handshake. OPPO and Hasselblad have been deep in the trenches together. Their research and development teams have worked side-by-side on every new Find series smartphone. This close collaboration has given us some seriously impressive camera tools.
Here are some of the cool features that came from their combined brainpower:
- The Hasselblad Natural Colour Solution, which brings true-to-life colors to your phone pictures.
- Hasselblad Portrait Mode, letting you snap professional-looking portraits with that blurry background effect, just like classic Hasselblad lenses.
- A Professional Master Mode, made to match the unique color style of the Hasselblad X2D camera.
They even brought back fun creative looks, like the Hasselblad XPAN Mode. This mode gives your photos the wide, cinematic 65:24 aspect ratio, just like the famous old camera.
The Future of Phone Photography
Both companies are clearly thrilled about what’s next. They plan to mix Hasselblad’s classic style with OPPO’s advanced phone camera tech. This means users will get photos with a distinct look and amazing quality. It also means more people everywhere can easily create their own photo masterpieces.
Right now, OPPO and Hasselblad are busy building that next-gen imaging system. They expect it to set a new benchmark for mobile photo quality and experience. We’ll hear more details about this exciting future system later this year.
OPPO’s Long Road in Mobile Photography
At the same event, OPPO looked back at its 17 years of innovating in phone cameras. They’ve hit some big milestones over the years:
- In 2012, they introduced the world’s first stacked CMOS sensor on the OPPO Find 5.
- The OPPO R9 in 2016 was one of the first to use pixel binning, making low-light photos better.
- Then in 2017, they launched the first periscopic telephoto camera, letting phones zoom in further without bulky lenses.
Since the Find X6 Pro, OPPO has kept improving image quality with each new Find X phone. They’ve focused on better hardware, smarter software, and more appealing aesthetics.
The latest example of this is the Find X8 Ultra. It’s truly a top-tier camera phone. It’s known for its amazing imaging abilities and sets a new high bar for phone photos and videos.
This phone has cool features like its advanced Penta Camera System and a True Chroma Camera. It also boasts a new AI Bokeh Engine for super accurate subject outlines in portraits, even down to individual hairs. Plus, its new Master Mode lets you get the very best image quality, with super sharp 50 MP JPEG Max and 16-bit 50 MP RAW Max photos. All these features show how committed OPPO is to pushing every limit in phone photography.
OPPO is also focusing on its presence in Europe. Bingo Liu, Executive Director for OPPO Europe, mentioned strong results in the first half of 2025. He said the successful return of the Find series helped a lot. Over the next few months, OPPO plans to launch more new Find and Reno phones and expand into even more European markets. Liu added that by leading in mobile imaging, OPPO will keep investing in the region and deliver cutting-edge tech and great user experiences.
Capture Your Moments: OPPO Photography Awards 2025
To get users even more involved, OPPO also announced the OPPO Photography Awards 2025. The theme for this year is “Super Each Moment.” With over $100,000 in prizes, this global contest asks creators to share their most amazing moments, all captured with OPPO devices. If you’ve got some great shots, you have until November 20 to submit them.