Zara starts selling on TikTok

Zara goes one step further and Premieres in TikTok Shop that allows users to –Currently only in the UK– According to Retail Gazette, buy your clothes directly from this platform. The Inditex Group fashion brand sells a selected edition of its clothing range for women, children and men. Items are available in a variety of sizes and users can scroll down the listing page to view more images.

Thanks to the partnership with TikTok Shop, Zara can tag products directly in your videosThis means users no longer have to leave the app to purchase the item. Access to selling on TikTok occurs when Zara changes its marketing strategy, with online product representations in the style of user-generated content rather than traditional editorial style.

The brand of Inditex is already close 10 million followers on TikTok, with more than 36 million likes on his videos. Based on this, Zara has decided to bet more on this social network and give users the opportunity to buy clothes through the platform.

We have been at your side these past few months TikTok has expanded its store offeringincluding introducing a new category of refurbished technology products to allow users to purchase used mobile phones and tablets.

Similarly, in August, TikTok unveiled a new logistics program for UK sellers, designed to make it “easier” for merchants to sell their products in-store. The service Fulfilled by TikTok (FBT) It takes care of the “time-consuming” logistics, allowing merchants to focus on the other areas of their business.

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