Zalando launches invitation shopping for high-demand products in Spain

Zalando presents a Shopping experience by invitation This gives Spanish consumers access to products with limited availability and high demand, which are characterized by selling out in minutes.

Hereinafter, Customers can request an invitation in the Zalando app This gives them access to purchase exclusive, high-demand items with a limited number of units. Once the invitation is requested, the consumer is given a specific time slot for the purchase, thereby securing access to the product.

For Riccardo Vola, General Director of Zalando for Italy and Spain: «This new shopping experience demonstrates Zalando’s continued commitment to not only provide inspiration and access to products with the highest cultural relevance in the fashion world, but also to provide its customers with a comfortable shopping experience, regardless of the type of product they purchase«.

On the positive impact this new launch can have on its brand partners, Vola adds “This new service not only benefits the end consumer, but also has a clear positive impact on the brands we work so closely with.” And this move removes the pressure to access the product before units sell out, allowing the Consumers can interact with the narrative of the brand and its product in a more relaxed and qualitative way.

New shopping experience starts with FENTY x PUMA Avanti

The first product that the Spanish consumer can enjoy This new shopping experience will be the FENTY x PUMA Avanti collaboration. Spanish Zalando customers who wish can register to receive their invitation on December 19th, giving them access to this exclusive launch.

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