Zalando focuses on an improved experience for luxury brands

Zalandoone of Europe's leading fashion and lifestyle e-commerce destinations, presents the new, improved experience Zalando designer. Is about a space for design and luxury brands, available on its website and in the application, in style boutique.

Inspiring shopping experience

Fans of designer fashion will find what they are looking for here Zalando designer An inspiring shopping experience where you'll find everything from traditional, contemporary and innovative designer brands to rising star designs and timeless classics.

In addition, associated design brands have the opportunity to tell their story and reveal collections, campaigns and collaborations in a dynamic, curated and design-strong space. Among them: Lardini, Aspesi, Bally, Helmut Lang, Proenza Schouler White Label, Victoria Beckham, Missoni, Rabanne, Vivienne Westwood, 032C, GCDS, Peter Do, Ahluwalia, Ralph Lauren and Emporio Arman.

“We see that customers are increasingly looking for inspiration, personalization and exciting new experiences. They are also increasingly interested in designer brands on Zalando, which is why searches for luxury brands on Zalando continue to increase. For us, it represents an opportunity to become the destination of inspiration for everyone, from loyal customers who regularly purchase contemporary and luxury items to first-time buyers in the designer category,” he says. Lena-Sophie Roeper, Head of Design and Luxury at Zalando.

The new Zalando designer experience is included Start of a year-long collaboration with British-Japanese singer and actress Rina Sawayama as new ambassador for the designer and luxury fashion offering in 2024. Therefore, Rina will star in a creative campaign to kick off this launch.

This announcement demonstrates the company's commitment to providing its customers with a thoughtful and inspiring experience. Last year the company presented storiesa new immersive and visual shopping experience developed in collaboration with Highsnobiety. stories invites customers to discover exciting fashion and cultural trends, personalities and exclusive brand collaborations and highlights designer brands such as GmbH, Ludovic de Saint Sernin and exclusive collaborations such as MM6xChenpeng.

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