After 35 years of history Ysabel MoraWomen's intimate wear and underwear brand, takes the plunge into the retail channel and opens its first physical store in Valencia. At the beginning of last year, the company launched a transformation and growth plan and continued this plan with the opening of the Bonaire shopping center from the Valencian town of Aldaiawhich receives around 11 million visitors annually.
The facility has 140 square meters of commercial space. This store was designed by interior design studio Tribeka Retail, which specializes in commercial spaces and is responsible for other store projects for chains such as Parfois, Mayoral, Punt Roma or Salsa Jeans.
The environment is nourished by organic shapes such as the curves of mirrors, dressing rooms and decorations, inviting you to discover the real protagonists: the product and the people who wear it. It is a tour through the various collections, where rooms are found for personal support and advice to customers.
First point of sale
This first point of sale represents one of the company's most important investments as part of its expansion plan and whose main goal is bringing the brand closer and closerincreasingly to its consumers, on all channels.
Founded in 1988 in XÃ tiva, Valencia, the company began marketing excess inventory from factories and only in 2004 changed its business model and began producing its own collections. Currently, Ysabel Mora has collections that focus on lingerie, shapewear, thermals, swimwear, activewear, loungewear, tights and stockings, leggings, home and beauty wear, among others.