Xiaomi slows down and moves away from Apple and Samsung in the mobile market

The mobile market continues to fall in terms of sales. According to the latest data from Canalys, global smartphone shipments fell 12% in the first quarter of 2023 compared to the same period last year.

This drop led to a drop in sales for the fifth consecutive quarter. Inflation continues to wreak havoc on smartphone sales and this is seen, according to this source, especially in the low-end segment.

Source: Canalys
Global smartphone shipments in Q1 2023. Source: canalys

As can be seen from the market shares, Xiaomi falls from 13% to 11% compared to the same period last year. And that means it’s further from Apple and Samsung, who are head-to-head this quarter.

Shipments in the mobile market between Q1 2020 and Q1 2023. Source: canalys

The Cupertino company was the leader in the last quarter of 2022, but now it returns to second position with a 21% market share. Who takes the lead again is Samsung, which registered a market share of 22%.

However, it is worth noting that Samsung is affected by this market downturn. A year ago it had a market share of 24%, now having the aforementioned 22%. Apple, by contrast, now has 21% versus 18% market share a year ago.

Smartphone shipments worldwide in the first quarter of 2023. Source: Canalys
Global smartphone shipments in Q1 2023. Source: canalys

Oppo remains in fourth position, now with a 10% market share. Vivo is also in fifth place, with an 8% market share.

Therefore, brands have to deal with low demand, which ends up reducing their production levels. But Canalys says there are signs that in the second half of 2023 the mobile market may continue to recover.

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