Xiaomi sets a new record for monthly active users of its MIUI

THE Xiaomi recently published its fiscal report for the second quarter of 2021, the period that ended on June 30, not coinciding with the calendar year. Among the aforementioned reality, there is a new peak of users of its interface. MIUI.

More specifically, at the end of June 2021, Xiaomi had registered more than 450 million active users on MIUI. For the Chinese manufacturer, this metric represented a 32.1% increase in the user base compared to 2020.

Xiaomi’s growth is (also) reflected in the adoption of MIUI

Xiaomi MIUI

Starting since tax report Released last Wednesday (25), Xiaomi reports total second quarter revenue of 13.5 billion dollars, or around 11.5 billion euros. A figure that represents an annual increase of 64%.

Likewise, internet services in the same period represented a collection of one billion dollars, around 850 million euros during the three months in question. This figure translates into an increase of 19.1% in the sector in question.

However, it is the indication of the growth of active users of the MIUI interface that interests us here. It is an unequivocal indicator of the sustained growth of the Chinese manufacturer, which represents the increasing adoption of its mobile devices.

There are more than 453.8 million active MIUI users

We can even divide this number among active users in China, now around 124 million, an annual increase of 13%, which represents the growing popularity of the brand in its home country. It was an increase of 5.3 million MIUI users compared to the metrics recorded last March.

On the other hand, at the end of June 2021, the number of global users of Mi TV and Xiaomi boxes also increased in proportion to 34.0% from year to year. In other words, this segment of activity also grew in the order of double digits.

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In addition, subscribers to Xiaomi TV television services also increased to 4.7 million in the countries where it is available. 17.1%.

Widespread growth across all Xiaomi’s business sectors

This second quarter of 2021 also brought a new record in revenue generated by Xiaomi’s advertising sector. In fact, this segment reached US $ 694.8 million, around 591.2 million euros generated through the advertising presented.

Likewise, the income generated by the sector dedicated to games (gaming) increased by 10.7% raising $ 138.9 million, or about € 118.1 million in the quarter in question.

Xiaomi’s internet services outside of China also set new records. According to the manufacturer, this sector has grown 96.8%, thus generating 169.8 million dollars, or about 144.5 million euros.

Finally, the fiscal report also indicates the growth of 10.3% in Xiaomi’s value-added services. The sector had revenues of $ 247.0 million, or about € 210.2 million.

Xiaomi leads the smartphone market in 22 countries

The tax report also reveals Xiaomi’s dominance in 22 markets around the world. There are 22 nations in which Xiaomi already ranks first, especially in the European and Southeast Asian regions.

Finally, it can also be said that the average sale price of Xiaomi smartphones remains stable when comparing this quarter with the previous one. More specifically $ 172.39, or about 146.7 euros.

In short, Xiaomi posted solid growth across all of its operating sectors in the second quarter of fiscal 2021.

In fact, a double-digit growth was found in all the areas analyzed, as well as the prevalence of the manufacturer with cheap smartphones, below 150 euros.

Do you currently use a Xiaomi device with your MIUI?

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