THE Xiaomi It is the fastest growing smartphone manufacturer in the last 12 months in the global market. In fact, the company led by Lei Jun was the entity that most benefited from the gap left by Huawei by losing international relevance.
The “void” left by Huawei in the smartphone market was quickly filled by Xiaomi, with OPPO following in the same footsteps. Now Xiaomi celebrates new revenue records in a true golden period during the second quarter of 2021.
The numbers of the golden quarter for Xiaomi
Above we can see the summary of metrics presented by Xiaomi in its most recent tax report. The second quarter of 2021 is analyzed between the month of April and the end of June 2021, with growth in all areas of operation.
More specifically, between April and June, Xiaomi shipped a total of 56.2 million Android smartphones. It is, in effect, an increase of 86.8% compared to the same period in 2020, which denotes the growth trend of the Chinese manufacturer.
Furthermore, among the smartphones shipped by Xiaomi during the first six months of 2021, 12 million units had a suggested retail price of more than € 300. Increasingly, Xiaomi has managed to convince consumers to opt for its more expensive smartphones, detaching itself from the “cheap smartphone” image.
Exponential revenue growth during the second quarter
Currently, Xiaomi is already ahead of Apple, only behind Samsung in the global market during the quarter in question. Still, during the month of June, Xiaomi would even surpass Samsung to become the world’s largest manufacturer.
The extremely positive results are the result of double-digit growth in all areas of operation. However, it is in the IoT sector with its Xiaomi product ecosystem where the brand has found one of the biggest bastions, growing by 35.9% annually.
According to the manufacturer, there are now more than 374 million IoT devices connected to the Xiaomi platform. This metric doesn’t even include Xiaomi’s Android tablets and smartphones. These are metrics that attest to your current power.
In addition, the company announced that there are more than 7.4 million users who own at least five products of the Chinese brand. These products include robotic vacuum cleaners, smart lamps, heaters, among others.
Consumers start to adopt Xiaomi’s premium smartphones
In short, all the leading indicators are frankly positive. Among these, the global market stands out, which is extremely important for Xiaomi. At the same time, the brand has also been strengthening its position in China.
Even so, it is abroad where the brand now recognizes its great victory. Indeed, there are already 22 markets in which Xiaomi is the largest smartphone manufacturer, when determining the volume of smartphones sold.
Among these are France, Italy, as well as the neighboring nation of Spain. In Portugal, Samsung ranks first, with Xiaomi also present in the Top 3.