Xiaomi is surprisingly surpassed by this brand in China

Xiaomi continues to prepare the ‘assault’ on the global smartphone market leadership. But when it comes to his home market, China, things don’t seem to be going well for him.

According to the latest report from Counterpoint Research analysts, Xiaomi has even lost the third place it had in the previous quarter in this market. And this happened thanks to a surprising growth on the part of Honor (96%).

Honor pushes Xiaomi off the podium in the Chinese mobile market

But let’s go to concrete numbers. Vivo remains in the leadership of the Chinese mobile market, with a market share of 23% in the third quarter of 2021. Oppo is in second place, with 20%.

Source: Counterpoint Monthly Smartphone Market Pulse

The surprising Honor appears in the third position, with 15% of the market share. This registers an increase of 15% compared to the previous year, but of 96% compared to the previous quarter.

Xiaomi thus appears in a modest fourth position. Although in a year it has gone from 11% of market share to 14%, this is not enough to maintain the third place it occupied in the previous quarter.

Apple closes the top 5 in China with a 13% market share, very close to Xiaomi. Further behind is Huawei with 8%. The sharp drop is good to note, as Huawei had a 30% market share in this country a year ago.

In the space of a year, Realme goes from mere irrelevance to having a 4% market share. The remaining brands are happy for only 3% of what is left, and it is worth noting that among them is the world leader Samsung.

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