What brand of smartphone are you currently using? Planning to switch manufacturers the next time you have to buy a phone? Simple questions asked by QuestMobile agency now crowning consumer loyalty to Xiaomi.
Over the past few weeks, these questions have been posed to various users, especially in China. Now, with the publication of the results, we see a scenario of strong loyalty to Xiaomi, surpassing even Apple, as well as other manufacturers. mobile.
Xiaomi leads brand loyalty ratings
Among current Xiaomi smartphone users, 63.2% He declared his intention to stay true to the brand. That is, you would buy equipment from the same manufacturer again after using one of their products regardless of the competition.
For comparison, Apple’s declared loyalty rate is generally mediocre at 47.3% of declared intentions. It is a significantly lower value than that registered by Xiaomi, as well as by OPPO and even Huawei.
It is important to note that this study refers mainly to the reality found in China. There, we see that Chinese consumer loyalty rests much closer to local manufacturers, with particular emphasis on Xiaomi in the first place.
Apple’s consumer retention is not particularly positive in China
Among the factors cited by the QuestMobile agency are mobile services, operating system characteristics, services cloud, among other vectors. Therefore, we see that it is not the hardware that is the biggest retention point, but the software and the ecosystem.
Now, even if Apple has one of the best product ecosystems and one of the most intuitive operating systems, in China these factors are not so relevant. It should also be noted that Google services are not used in this nation.
In short, in a market where hardware configurations are generally similar between manufacturers, it is the software that helps retain the consumer. And, among the manufacturers considered, it was Xiaomi and its MIUI that stood out the most.
Apple is one of the biggest manufacturers in China unlike Samsung
The world’s largest smartphone maker is practically irrelevant in the world’s largest smartphone market. An apparent paradox justified by the growth of Chinese manufacturers in recent years such as Huawei, OPPO, Vivo and Xiaomi. At the same time, the growth of nationalist sentiment has also motivated consumers to opt for Chinese products.
In this way, Samsung has gradually lost its dominant position. Apple, however, established itself as a luxury brand, thus establishing itself in the Top 5 in China.
Finally, as the post points out MyDrivers, Apple is expected to pay special attention to China with its next product launch. The American technology company will want to strengthen its position in that market and will be able to do so, for example, with more competitive products and a reinforcement of its ecosystem, with a special emphasis on Apple Watch watches.