THE xiaomi and the leica It will present the first Android smartphone as a result of its synergy next July 2022. Until now the name of the mobile is unknown, although according to rumors everything indicates that it will be Xiaomi 12ultra.

This is one of the most important partnerships in the history of Xiaomi. An understanding that will help Lei Jun’s technology achieve its goals in the market mobilepresenting itself as a brand premium and raising its photographic quality.

It is a “new era” for Xiaomi with the collaboration of Leica


Xiaomi and Leica share the same ideas regarding imaging technology on mobile devices. Both companies are eager to continually explore optical performance and photographic experience in the mobile imaging era through superior technological advancements and aesthetic directions.

Xiaomi and Leica Camera, whose legendary reputation is built on a long tradition of excellent quality, innovative technologies and German manufacturing, today officially announce their strategic cooperation. The objective? The development of imaging technology on mobile devices.

The first smartphone with state-of-the-art imaging technology jointly developed by the two companies will be officially launched in july this year.

Xiaomi’s first smartphone with Leica cameras arrives in July 2022

Xiaomi and @leica_camera have officially entered into a global strategic partnership in mobile imaging. Combining the legendary image and innovative technology, let’s look forward to a new era of mobile photography in July!

—Xiaomi (@Xiaomi) May 23, 2022

Founded in 2010, Xiaomi is currently the third largest smartphone manufacturer in the world. Since its inception 12 years ago, Xiaomi has practiced the mission of “relentlessly creating amazing products at honest prices to enable everyone in the world to enjoy a better life through innovative technology.”

Therefore, its smartphones and other products are sold in more than 100 countries and regions around the world. Furthermore, with a strong commitment to R&D and continuous long-term investment in technology, Xiaomi has become a major technology innovation leader in the fields of consumer electronics and smart manufacturing.

Excited to announce that our next flagship smartphone will be among the first to feature the new Snapdragon® 8+ Gen 1. We have been working closely with @Qualcomm to ensure a class-leading product experience, making breakthroughs in both performance and power consumption.

– leijun (@leijun) May 20, 2022

On the other hand, in the field of imaging technology, based on long-term technical development in lens optics, chips, algorithms, etc., as well as your deep understanding of mobile photography. In this way, Xiaomi provides extraordinary photographic experiences, including portraits, night shots and snapshots.

The Leica camera is over 100 years old with its “red dot”

Xiaomi and @leica_camera The long-term strategic partnership marks a new era of mobile imaging. We are very excited about the future.

—Xiaomi (@Xiaomi) May 23, 2022

For more than 100 years, Leica Camera has been creating ultra-lightweight cameras with world-class optical lenses that have become a favorite of street photography pioneers and enable them to indulge their passions.

With superior optical engineering and formidable construction, Leica cameras, recognized by their “red dot” mark, represent German engineering at its finest.

They are cameras that continue to appeal to new generations of consumers who aspire to achieve “the Leica imaging look”, they are also true masterpieces of design.

We expect the new Xiaomi 12 Ultra to arrive in July 2022

Xiaomi Mi 12 Ultra Real Life Look showing the perforated front camera and the curved screen.

— Mayank Kumar ❂ (@MayankkumarYT) May 23, 2022

As well as making true photographic masterpieces, Leica continues to attract renowned photographers and emerging new talent from around the world.

Xiaomi and Leica share the same ideas regarding imaging technology on mobile devices. Both are eager to continually explore optical performance and photographic experience in the mobile imaging era, through superior technological advancements and the pursuit of aesthetics.

“Xiaomi focuses on creating the best user experience and has always wanted to fully exploit the capabilities of smartphone photography. Xiaomi and Leica agree on each other’s goals and ideas and appreciate each other’s advantages and industry Lei Jun points out.

“During our cooperation, optical design The fine-tuning of aesthetic guidelinesThe innovative technologies, product philosophies and imaging preferences of both parties have enabled an unprecedented deep merger, which leads us to believe that this partnership will give Xiaomi’s imaging technology strategy a strong boost,” he says. lei junfounder, president and CEO of Xiaomi Group.

“It is an honor to announce the long-term strategic cooperation with Xiaomi today. Leica and Xiaomi are leading global brands, and during this unprecedented in-depth cooperation process, both of them have successively worked with the goal of bringing customers a new era of photography in mobile,” says Matthias Harsch.

“We are convinced that the first jointly developed high-end smartphone makes the pioneering progress of both companies visible. We will provide consumers in the field of mobile photography with a exceptional image quality, classic Leica aesthetic, unrestricted creativityand we will usher in a new era of mobile imaging,” adds Matthias Harsch, CEO of LeicaCamera AG.


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