X (formerly Twitter), owned by Elon Muskannounced a new agreement with the Shopify eCommerce platform with the aim of providing more opportunities for Shopify merchants Promote your products on social networks.
He announced that XBusiness by posting on his profile: «We are creating a completely new ecosystem. As X's video capabilities continue to evolve, they will pave the way for even broader content partnerships«.
«Our collaboration with Shopify demonstrates the potential of seamlessly integrating e-commerce and video. Combined, these developments create greater value, a richer user experience and greater benefits for users, merchants and business partners alike.«Adds the company.
Joe Benarroch, X-Executive, also spoke about this new agreement. The manager explains in his X profile that through this association “We want to build awareness through the Shopify sales channel«.
In parallel, e.g Harley Finkelstein, President of Shopify«A critical factor in the success of your business is the ability to reach customers everywhere.«. «More platforms, more options, more entrepreneurship. More details to follow“, It says.
This isn't the first time X and Shopify have announced a deal. In 2022, when X was still called Twitter, the company announced a partnership with Shopify to make it easier for e-commerce companies to sell items on the social network. However, in 2015, the Canadian platform introduced its “Sell on Twitter” solution but ultimately decided to withdraw it.
