WhatsApp has evolved dramatically in recent years. It is already one of the communication platforms with the most users in the world, but even so, it decided to interrupt its evolution process.
The next step is to expand your business component. As the WABetainfo publication indicates, this communications service will show the companies closest to its users.
WhatsApp wants to introduce you to the closest businesses
This feature is a reminder of what Google Maps has been offering its users for a long time. We are talking about the possibility of looking for businesses, whatever their nature, close to the user.
What is disclosed to us is the introduction of a new search option in WhatsApp called “Nearby companies”. There, users can easily search for restaurants, cafes, supermarkets, and other businesses.
The results you will receive will, of course, depend on the categories selected at the time of the search. In addition, your location will also influence the results, so you can be treated with the companies closest to you.
It’s no secret that WhatsApp intends to expand its business and commercial component, so adding this functionality seems like a no-brainer. I remember that the testing phase of the commercial department in São Paulo, Brazil, began a few months ago with the platform.
Once the option to search for shops in the vicinity has been implemented, the next step may be the possibility of making purchases without leaving WhatsApp. After all, this service already has its own payment platform.
This novelty is in the testing phase on Android, however, iOS users will still have to wait a little longer. The global and definitive launch of this novelty still has no date.