Meta has announced that its application WhatsApp Businessdesigned specifically for small businesses, has exceeded 200 million monthly active userscompared to 50 million in 2020. The company wanted to respond to this large increase in users by launching new features for ad creation In a simple way.
Now small businesses that carry out all of their operations on WhatsApp they will be able to create, buy and publish a Facebook or Instagram ad directly in the WhatsApp Business application. This means they won’t need a Facebook account, just an email address and payment method. When people click on an ad, it opens a WhatsApp chat where they can ask questions, browse products, and make a purchase.. These ads are one of the most effective tools to encourage potential customers to send a message on WhatsApp. In addition, they create new opportunities for small businesses that only work with WhatsApp and need an easier medium to start advertising.
From Meta they want that once small businesses find new customers, it is essential that they have the tools to connect with them quickly and easily on a large scale. Very soon they will also start testing a new feature in the WhatsApp Business application in which small businesses will have the option to send personalized messages to their customers, such as appointment reminders, birthday wishes or even news about festive offers, in a faster and more efficient way. Instead of having to manually send the same message to multiple customers, with this new feature they will be able to send a personal message with the customer’s name and call-to-action buttons customizable to specific customer lists, such as those with a select tag (such as “VIP customers” or “new customers”), schedule the date and time it will be sent, and then determine what works. This service will have an extra cost for companies that want to use it.
In recent months, Meta has launched different services to increase revenue. In February, for example, he announced changes to the price structure and categories of messaging in WhatsApp These included authentication services (for sending one-time access codes), marketing, and user-initiated service conversations. Mark Zuckerberg, CEO of Meta explained in the first quarter 2023 results conference call that “click-to-message ads achieved a revenue run rate of $10 billion. And since then, the number of businesses using our other business messaging service, Paid Messaging on WhatsApp, has grown 40% quarter over quarter.”.