Spanish businesses, particularly those on the Shopify platform, are gearing up for the Black Friday and Cyber Monday season, as well as Christmas shopping. To succeed, they must be able to meet the demands of modern consumers.
Most consumers in Spain now engage in hybrid shopping, making use of a combination of both physical stores and e-commerce websites. It is essential for businesses to cater to this trend, according to Gonzalo Torres, country lead of Shopify Spain, as it is a key aspect of staying competitive in the market.
Appealing to Demanding Consumers Through Innovation
Businesses in Spain are turning to artificial intelligence to improve the shopping experience for their customers. This includes implementing AI-powered product recommendations, real-time inventory analysis, and other innovative solutions.
Competitive Pricing and Sales Channels: Essential for Success
Offering competitive pricing and flexible delivery options is vital for businesses in Spain during the Black Friday and Cyber Monday season. This includes offering discounts, free shipping, and loyalty programs to maintain customer loyalty.
Key Preferences of Spanish Consumers
Spanish consumers are particularly interested in purchasing fashion, technology, and food and beverage products during the holiday season. Younger consumers tend to seek out recommendations from friends and social networks, while older consumers prioritize quality and loyalty to their preferred brands.
Ultimately, businesses in Spain must be able to provide their customers with an efficient and seamless shopping experience in order to succeed during the holiday season. With the right technology and strategies, they will be better equipped to meet the demands of their customers and stay competitive in the market.