Do you have a platform or a web page and you don’t know how to appear in the first Google searches? Don’t go because this is your place. In this article we will explain what the steps you must follow to position your website thanks to SEO.
The Search Engine Optimization, better known by its acronym, SEO, is a technological strategy that offers a series of tips on how to position your website so that it appears in the first search engine results such as Google or Yahoo!, among others. Is he An essential element that your website should have, without it, you will not get visits, and, therefore, you will not have funding either.
On the internet, talking about visits or views is like talking about money. It is logical, for example, suppose you have a platform where you sell pet products, the higher the traffic, the more chances you will have to sell more products.
However, it is no longer only the fact that SEO is important to position your page, but also, to see the competition that there is with respect to other platforms. The better the SEO, the more likely you are to appear in the first searches. Therefore, it can be said that it is fundamental for digital marketing.
Steps to improve the SEO of your website
Do not be scared that there are not many tips that we offer you; there are only 4.
- Demand: on the website you have to always write about what readers want, not on what you want because in this way you will not get any feedback, and, therefore, little demand. To do this, you have to find out what it is that readers want to read. The content should be written in the best possible way so that readers understand and feel comfortable, and of course, brevity should not be lacking. Long texts can lead to fatigue.
- Search intent: the content that is published on the web page should help the reader, that is, if the user enters the platform it is because they are looking to read something in particular. Therefore, the intention of the user must be satisfied. But how do you know what the reader’s search intention is? Very simple, there are three types of search intent:
- Informative: the reader is looking for information about something in particular.
- Transactional: the reader seeks to perform a specific action, such as making a purchase.
- Navigational: the user searches for a specific website.
- SEO on page: before posting something, you should search the internet what is the topic that is being talked about at that moment, since if so much is talked about it it is because it interests the readers. Another step is to write it in the best possible way. Don’t get confused! That a text is longer does not mean that it is better. In SEO, the length does not matter but the quality. The headline should be eye-catching, a title that is too long or boring does not appeal to the reader. The same goes for subtitles and meta description. Another aspect that should not be missing from your website are the links. These allow you to send traffic to other parts of your website and control the text with which you link your content.
- Important people and social networks: distributing the content of your platform through social networks and contacting influencers is a good way to position SEO and, above all, to generate traffic.
Now that you know how to handle SEO and how to use it to position your website, would you like to know how generate traffic? Don’t think twice and click here to find out. And if you have doubts about How to sell, click here.