Every September, Amazon hosts a device event where the shipping giant announces new hardware. This could be a new Echo speaker or smart display, a Fire TV streaming device, a Kindle e-reader, a new Fire tablet, or Fire TV (a real TV).
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Maybe there will be an updated home help robot, as was the case with the Astro in 2021, or perhaps a proper launch of Ring’s Always Home Cam: the crazy but brilliant flying security camera that monitors your home. You can read more about this in Amazon’s burglar hunting drone: Available now, but…
Somehow Amazon always manages to keep these new devices under wraps and you almost never hear about any pre-launch leaks. It’s the same in 2023: There’s absolutely nothing to say about what Amazon will – or won’t – announce in a few days.
When will Amazon unveil its hardware in 2023?
The event takes place on September 20th at Amazon HQ2 in Arlington, Virginia. This is a departure from the usual headquarters in Seattle.
This also means the event will take place an hour earlier: 11 a.m. ET. This corresponds to 5 p.m. German time.
This is how you can follow the start of the Amazon 2023 Devices & Services Event
You cannot follow the event live. As usual, unlike Microsoft, Apple and Google events, there will be no public livestream. This means that you can, for example, You have to inform Blaze Trends.de to find out what delicacies Amazon has on offer.
What she expects
Hardware
Although this is speculation, experience tells us that Amazon could introduce around a dozen new devices in a very short keynote.
It’s not just about Echo and Fire TV. Amazon could launch a new Kindle Oasis and even new earbuds since the Echo Buds 2 are now over two years old.
Foundry
There will definitely be a new Fire TV Stick, in whatever form. I’m guessing it’s a replacement for the original Fire TV Stick 4K. This was launched in 2019, and although there is now the Fire TV Stick 4K Max, that only came out in 2021.
There are arguably too many Fire TV Stick models, and Amazon could thin out the lineup and only offer a (new) budget HD model and perhaps a cheaper 4K Fire Stick that’s priced below the 4K Max.
Foundry
The other prediction is that we will see an Echo 5. In 2022, Amazon launched the Echo Dot 5, but left the regular Echo without an update, saying it was as good as it was. Maybe that’s still the case: we’ll just have to wait and see.
TV manufacturers release new models every year, and there’s a chance Amazon will do the same. The impressive Omni QLED was unveiled in September 2022, so we could see a new version or possibly another new TV.
Jim Martin/Foundry
software
The other half of Amazon’s event is services. Or software, as you might call it. Alexa will certainly learn some new tricks, some of which could be tied to new hardware.
One of the big limitations (as anyone with a spotty broadband connection knows) is that Alexa can’t do much without an internet connection. With a more powerful processor, e.g. B. in an Echo 5, Alexa could process the language locally. This would be limited to a selection of the most popular commands, such as: B. “Alexa sets a timer for 15 minutes”.
To be fair, Alexa can already tell the time and turn on lights and smart plugs without an internet connection, but you have to activate that in the Alexa app first (local voice control). I hope this feature can be expanded to include new things like setting reminders, timers, and other basic features.
Few people use Alexa for more than just the basic functions, but I think the reason for this is that the assistant is just too dumb and frustrating to use most of the time. What everyone wants is a “real” artificial intelligence – a real assistant that actually helps you and makes your life easier.
Let’s hope that in 2023 Amazon has made progress in this area.
This article appeared here at our sister publication Techadvisor and was translated by us.
