As it could not be missing, here you have the summary of the most important news of the past week so that you can catch up with the news.
Accelerate, the Amazon event that brought great news
Amazon has updated its Amazon Customer Engagement tools to help sellers increase their email marketing reach at no cost. For the first time, sellers can go beyond the Amazon ecosystem when sending free marketing emails to reach their most loyal customers, such as repeat customers, recent customers, and high spenders.
Amazon Customer Engagement Tailored Audiences It also allows marketers to monitor the impact of their email marketing campaigns and customer engagement with performance metrics and reports such as open rate, click-through rates, emails delivered, opt-out rates, etc. sales and conversion.
Secondly, amazon announced which will enable direct-to-consumer (DTC) e-commerce sellers to reach Amazon shoppers and help drive sales on their own sites through the “Buy with Prime”.
How is the e-commerce sector in Italy?
- amazon
- Subito (a kind of Wallapop)
- eBay
- booking.com
- Trenitalia (Railway Group)
- Leroy Merlin
- Samsung
- decathlon
- UniEuro
- Ikea
The online fashion market in the EU will grow by 50% by 2025 (Study)
Despite the drop in consumption, the Belgian consulting institute CBCommerce.eu states that online sales in the fashion sector in the EU will continue to grow in the coming years. This growth will be driven by the second-hand fashion segment.
The online fashion market in the EU had a turnover of €119 billion in 2021, representing a 25% market share of the total online fashion market. By 2025, Cross Border Commerce Europe forecasts that turnover increased by 50% and the market share will grow from 25% to 33% in 2025.
The founder of Patagonia donates his company to the fight against climate change
This is the title of the public letter written by billionaire Yvon Chouinard: “Earth is now our sole shareholder”. In it, the founder of the American clothing brand Patagoniaannounced his decision to donate your business to environmental protection by transferring your property to a trust and to a non-profit organization that will dedicate all the profits generated to the fight against climate change.
Chouinard, 83, is a rock-climbing lover who became a billionaire from the business he founded in 1973. He first started out as a craftsman making climbing gear. Years later he delved into creating clothing and that is how Patagonia emerged, his outdoor clothing brand.
California sues Amazon for unfair competition
The state of California announced a lawsuit against amazonaccusing the e-commerce giant of abusing its position of power in the market by signing restrictive agreements with companies that sell on its platform.
The protagonist of this accusation was Rob Bontathe attorney general of California, the most populous state in the US. An action that reveals the real reason why it is often simply impossible to find a better price than the one offered by the e-commerce giant.
FTC reviews Amazon’s purchase of iRobot
Amazon and iRobotmanufacturer of Roomba brand cleaning robots, announced last August the signing of a merger agreement. Currently the Federal Trade Commission (FTC) is investigating this acquisition worth 1.7 billion dollarsdue to growing concerns about the power that Amazon is acquiring in this market.
In a regulatory filing Tuesday, iRobot said both companies received a request for additional information about the planned merger, a move that could delay the deal for months. The acquisition is subject to the approval of the control body. A few days ago, the Federal Trade Commission made a similar request to Amazon and One Medical, a health care company that the e-commerce giant is planning to buy for $3.9 billion.
These are the top Amazon sellers in the world
or domains, if we focus on amazon.comthe most popular among all the company’s marketplaces, seller profiles on amazon.com generated 18 million dollars in 2021.
The report shows that spreetail tops the list of top sellers with $702 million, followed by musicMagpie with 368 million dollars.
far ahead of Pharmapack Y momox fr, MEDIMOPS led the top 10 sales with 247,046 reviews in 2021. Hand in hand with MEDIMOPS, they find AnkerDirect DE Y shinobee. AnkerDirect-CA has led the ranking of the best-selling profiles on amazon.ca with 81 million dollars, ahead of Canada Y Botley Store.
bestchoiceproducts also occupies the top positions in the ranking with 321.2 million dollars, followed by wow with 264.8 million dollars and Orva Stores with 262.1 million dollars.
Retail Media prepares to lead digital advertising
In 2021, as the report shows ‘Digital Retail Media Advertising’ made by Statisticalthe advertising investment in Retail Media worldwide stood at $77 billion. By 2024, this sum is expected to nearly double.
USA It is positioned as one of the countries where advertising investment in Retail Media has grown the most. Specifically, the report notes that spending on advertising has doubled in the last two years in the United Statesbreaking the record of 41,000 million dollars.
Today, Amazon dominates the landscape of Retail Media in the United States. According to the data, the e-commerce giant attracted almost three times more monthly visits than Google in 2021.
the spanish company Due Home It is also among the top sellers in the world of Amazon. Specifically, it occupies the 21st position in the ranking, being the only Spanish company that appears in the world top 100.