What does Apple want your old iPhone for?

In recent years, Apple has greatly promoted its exchange program, encouraging users to give up their old iPhone in exchange for a discount on a new model.

Now that the launch of the iPhone 13 is approaching, Many users may be interested in taking advantage of this program to renew their iPhone.

For example, if you hand over your old iPhone 7, you can get a discount of up to €100 on the purchase of a new device. Or, if you prefer, you can redeem your value for an Apple Gift Card.

According to Apple explained, over a third of Apple Store customers use this program, and that made a lot of people wonder why does Apple want our old iPhones?

Apple began offering this program in 2013, when it experienced its first quarterly profit decline in a decade. And it began aggressively promoting the exchange program when it launched the iPhone X, which cost close to $1,000 and was therefore the most expensive iPhone ever.

this program contributed to solving two problems faced by the company: iPhone sales slowdown due to market saturation and users who waited longer to upgrade due to iPhone price increase year after year.

The discount when giving away an old iPhone lowers the price of the new device and allows more users to upgrade sooner.

But what does Apple do with all those old iPhones?

If it is in good working order, overhaul the device and resell it in emerging markets such as India, Latin America and Africa.

In this way, Apple can compete directly in the used smartphone market – and at the same time sell a device twice, which only needed to be manufactured once.

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But if the phone is in bad shape to be sold, Apple recycles it. In fact, they created a robot named Daisy specifically for this purpose. It is capable of dismantling 200 iPhones an hour and recovering recyclable materials that would otherwise be left in landfills.

Apple Recycling Daisy Robot

This approach was necessary to achieve Apple’s goal of a closed-loop supply chain, where all new products would be manufactured without “taking new materials from the Earth.”

Apple hasn’t reached the goal yet, but it’s taking steps like using 100% recycled rare earth materials in the iPhone 12.

Therefore, the iPhone exchange program benefits the customer by making their new device more affordable, benefits Apple by boosting sales of new iPhones plus sales of refurbished older models, and benefits the environment.

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