Weekly roundup of the biggest news in e-commerce (#15/01)

This week we were unable to record our current affairs podcast. However, we don't want you to be left without the weekly news roundup, so here it is. We wish you a nice Friday!

Amazon has jumped on the artificial intelligence (AI) bandwagon, but this time ChatGPT played a trick on him and many products on the market are called “Unfortunately, your request violates OpenAI guidelines«. When you type this sentence Dozens of products and accounts will appear on Amazon's US website.

That's because Many Amazon sellers use ChatGPT to create offers for their products. So far OpenAI has allowed this to happen, but given the plague of commercial products generated by AI, OpenAI has said enough and When the AI ​​detects that the user is performing these activities, it warns with “Sorry, your request violates OpenAI policy.”.

Madrid patio It will be that largest incubator for technology startups in Southern Europe. In addition, it will be the only one in all of Latin America and will come from seven international companies. (Inditex, L'Oreal, BMW, Iberia, Merlin, Mahou and Pascual) in collaboration with the Madrid administration.

Specifically, that's how it is A Space for training, advice, entrepreneurship and innovationwith which the private and public sectors intend to make this region an international benchmark in economic strategies and sustainability that the Community of Madrid will have from 2024.

A device was presented at CES 2024 that managed to attract everyone's attention, Rabbit R1. This device is expected to be a revolution in 2024 includes artificial intelligence and you will be able to complete a variety of tasks that make people's everyday lives easier. The startup behind this device is Rabbit, which also developed its operating system (Rabbit OS).

Rabbit 1, a small device that fits in the palm of your hand, is designed as an alternative to traditional smartphones. Its main differentiator is the elimination of applications. You no longer need to download, install or run them to use them. Just ask it to perform an action and Rabbit 1 will take care of it. without having to write text.

Ecodicta, the Spanish circular fashion platform, says no to fast fashion and rejects within its digital ecosystem Zara, Shein and 25 other fashion brandswhat she called “Representative of a fast fashion model“. This announcement coincides with the launch and Founding of the “Ecodicta Society”Your new invite-only resale platform.

“Ecodicta Society” is the new platform for the resale of fashion clothing, accessible only by invitation and reserved for consumers who are or have been Ecodicta customers.

In a study by Kantar They concluded that “Sales are falling«. ANDIn 2022, 46.5% of the total amount invoiced by the textile industry received some type of discount or rebatewhereas now it just represents that 31.2% in 2023.

Some notable reasons for adopting this trend include the increase in environmental messaging from organizations and brands, as well as consolidation among retailers low costs and the increase in promotions throughout the year.

In 2022 The number of consumers was 25,804 million people and in 2023 the number decreased by more than 1.8 million from people stands at 23,798. However, it is important to note that the decline in buyers has reached one million year over year since 2020; underlines the trend of “Sales are falling» which they come to from Kantar.

AI is here to stay. Since the launch of ChatGPT, many users have set out to create their own models using ChatGPT Plus, ChatGPT Team and Enterprise.

The team at follows this trend Innova Digital Export He launched the following: EMA, the Expert Marketplace Advisor agent This helps you find the ideal marketplace by distinguishing between products, geographical areas and target groups, among other things.

Innova has enriched EMA with its database available at MarketsPlazaand together with the complementary hand of artificial intelligence through ChatGPT-4, it has been possible to develop a model capable of distinguishing between thousands of marketplaces around the world and offering personalized recommendations for companies looking to expand their horizons .

The Secret of Victoria also gets on the bandwagon Artificial Intelligence (AI). The company has announced a partnership with Google Cloud to launch new applications with AI for the creation of virtual changing rooms or conversation assistants.

Among the new features is the ability to talk to a chatbot through its mobile application, they can also customize linguistic models, they have integrated in addition to the virtual fitting rooms and personalized product recommendations Improvement of the product cataloging solution or optimization of customer service and internal tasks.

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The European Union (EU) is facing an increasingly pressing problem Counterfeit products continue to cost the clothing, cosmetics and toy industries the astonishing number of 16 billion euros in sales and almost 200,000 jobs per year. This was highlighted in a study by the European Union Intellectual Property Office (EUIPO), which shows the profound economic impact of counterfeit products in these sectors and the serious health and safety problems they pose for consumers.

Selected companies like Google, Discord and Instagram have started 2024 with layoffs. These actions are part of the current trend of technology companies continuing to make layoffs as part of their efforts to adjust spending and reorganize in response to the changes caused by the pandemic and the current global macroeconomic situation.

With these layoffs, analysts predict that in 2024 we will continue the layoff trend we have experienced over the past two years. The tech industry suffered more than 240,000 layoffs in 2023which represents only 50% of the layoffs carried out last year.

  • Alphabet will lay off more than 1,000 employees
  • Instagram is cutting 60 jobs
  • Discord announces the layoff of 17% of its employees

Microsoft has announced the launch of Copilot Proa new monthly subscription for your assistant powered by Artificial Intelligence (AI)that offers Priority access to GPT-4 and GPT-4 Turbo and integrates it into Microsoft 365 applications, at a price of 22 euros per month per user.

Copilot Pro offers a «only» AI experience that will be available on mobile phones and provides access to Copilot in Word, Excel, PowerPoint, Outlook and OneNote, both on PC, Mac and iPad. This allows Microsoft 365 Personal and Family subscribers to use the chatbot to compose documents, summarize emails, or create presentations, among other things.

Carrefour has announced that it is testing a subscription program with Netflix. As French newspaper Le Parisien reports, customers in the Bordeaux and Rouen regions will be able to take out a subscription from Tuesday, January 16th a subscription for 5.99 euros per monththrough which they will have Access to the standard Netflix package with ads (single screen), already a 10% discount on 6,000 products Carrefour's own brand.

Specifically to subscribe “Carrefour Plus”Customers can do this via the Purchasing a gift card in storeand they will receive a flash code that will redirect them to the Carrefour France website, from where they can link an existing Netflix account or create a new one or register directly on the website.

Carrefour will test this format until the end of 2024. As they pointed out, if the results are conclusive, The plan will be expanded to the rest of France next year.

ROI UP group, Independent digital agency and martech benchmarkopens its own business and research area in the field of artificial intelligence: Research & AI. From the hand of Irene Horna, called Head of Research and AI Ambassador, The company has officially announced its new work unit, in which, led by Horna, transversal teams will contribute in coordinated areas such as SEO, Paid Media, UX, Development, SM&PR, Creativity, Sitecore, Project Management or Activations.

The agency sees artificial intelligence as Paradigm shift unprecedented that goes beyond the digital environment and for which we all need to be prepared. Its disruptive nature and the fact that it is an environment that still generates reluctance in some sectors means that ROI UP Group treats this new work entity with particular care and dedication and considers it as such effective and innovative supplement.

Logistics company FedEx today launched its own e-commerce platform called “ fdx. The platform could compete with Amazon as it offers brands the opportunity to offer their services, increase demand, increase conversion, optimize order fulfillment or streamline returns. Now FedEx will be the only logistics company connecting the entire customer journey, offering end-to-end e-commerce solutions for businesses of all sizes on a single platform.

He Raj Subramaniam, Chairman and CEO of FedEx Corpwho announced the new platform said: “Through fdx, we will expand our long-standing relationships with merchants of all sizes to help them optimize and grow their business through digital intelligence«.

Aside from that, supports retailers in logistical decisions more strategic and ranges from initial demand to delivery and returns management.

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