Apple has already backtracked on plans to ramp up production of the new iPhone 14 series, after finding that demand for the models is weaker than expected.
According to news released today, the Cupertino company has abandoned the idea of increasing production of its top-of-the-range smartphone by up to six million units, readjusting not only its expectations but also unit production.
iPhone 14 Pro models see higher demand than non-Pro models
The Bloomberg news agency reports today that Apple has abandoned its plans to increase production of the new iPhone 14 series. The Cupertino company was forced to make this decision because the demand for the iPhone 14 models was lower than expected. initially.
According to the news agency, Apple will have abandoned the idea of increasing production to six million units, maintaining a production of 90 million units in the second half of this year. In other words, the brand will produce the same number of copies as it did for the previous generation iPhone 13.
But Apple also got some good news. The demand for the Pro models, iPhone 14 Pro and 14 Pro Max, is higher than that for the non-Pro models, iPhone 14 and 14 Plus. In this sense and according to the most recent rumors, Apple is redirecting part of the production of base models towards the production of premium models.
But of course, this news has already affected all the companies involved in the production of the new series of smartphones. Both Apple and processor maker TSMC posted declines on the US tech market Nasdaq.
Reasons for the success of the Pro models and sales surprise in the iPhone 14 series
For market analysts, the demand for the new iPhone 14 series reflects the current global economic situation. The IDC company points to global inflation, the fear of a new recession and the war in Ukraine as the main reasons for this reduction in demand. The same company advances despite the fact that global demand for smartphones is expected to fall 6.5% this year.
The same analysts also point to the few changes in non-Pro models in the face of weak demand for versions. In this sense, users are looking for more models for exactly the opposite reason, that is, to be carriers of great updates, such as Dynamic Island, which is having a lot of success among Apple fans.
But analysts are also talking about the possibility of Apple registering a surprise in sales of the iPhone 14 Plus. According to them, the offer of better autonomy of this model does not go unnoticed and can lead many users to opt for this terminal.