The persuasive writing It has become the preferred tool for digital and traditional businesses to improve their customer engagement. One of the greatest experts in this type of writing at the national level is Isra Bravo. The most sought-after copywriter in our country However, he defends that persuasive writing should not be limited to the business sector and that learning this skill can be of great benefit to anyone.
“We underestimate the power of persuasive writing to improve our daily livessays Bravo. “Most people don’t realize that learning to write in this way can help us in such everyday things Sell our daughter’s tricycle for Wallapop at a better price or ask for a raise to our boss, because in both cases it is important to be convincing“, Explain.
Persuasive writing is a discipline that has become professional in recent years and is called “Persuasive Writing.” advertising texts. It is a Form of writing that aims to convince the reader of the truth of the ideas you want to convey. It is primarily used for sales, but it also serves to build a good image and reputation of brands.
However, Isra Bravo defends that all the techniques used in business communication can also be used in everyday life. “Without knowing it, we spend our lives selling”, Explain. “As children, we sell ourselves to get our parents’ attention. As teenagers, we sell ourselves to win friends. As young people, we sell ourselves to flirt and get a job. Why not use persuasive writing to achieve better results in all of this?“, he poses.
This is also what Spain’s most sought-after copywriter believes Anyone can learn to use persuasive writing and believes that everyone should learn this skill., whether you need it for your professional life or not. “Persuasive writing helps us think differently, helps us recognize our strengths and make them visible to others”, he assures. “Not only does this help us gain self-esteem and confidence, but it can also help us achieve goals that we previously considered unattainable.“, Add.
E-Commerce News (EcN): How do you define the essence of copywriting?
Isra Bravo (IB): Selling, copywriting is selling and living, which is the same thing.
EcN: Tell us about a copywriting project you are particularly proud of. What challenges did you face and how did you overcome them?
IB: Selling my own copywriting training to thousands of people around the world is the biggest project I’ve ever worked on. I did it after several years of helping others and, honestly, nothing beats becoming your only customer. It’s the best thing a copywriter can do.
EcN: How do you go about researching and understanding a new customer or product before you start writing?
IB: I no longer work with clients, although I sometimes get into “puddles” and then expose and explain them. So it’s simple: I talk to my client’s customers. They often know much more than the company itself. In other cases, the customer has no idea what they want and ends up having to look closely and very closely at every little detail.
EcN: In today’s digital world, how important do you place search engine optimization (SEO) in your copywriting?
IB: None.
EcN: What is your creative process for developing compelling and engaging messages that resonate with your target audience?
IB: There’s not much creativity. In every conversation at the bar there can be a headline that will net you two million euros in your next sales letter.
EcN: What do you think is the ideal balance between persuasiveness and authenticity when copywriting?
IB: Copywriting should be compelling, honest and wild. And insulting when the situation calls for it.
EcN: Collaborating with other teams, such as designers or marketers, is often part of a copywriter’s job. How do you ensure the consistency of the final message?
IB: I have the last word 😂
EcN: How do you keep your creativity fresh and stay up to date with the latest trends and changes in the copywriting industry?
IB: Read 3 hours a day, run another 3 hours and write for two hours. Then, to write and sell, walking, reading, silence and listening are essential.
EcN: Could you share some tips to grab readers’ attention? Do you do exercises to boost your creativity?
IB: Don’t pay attention to your relatives. They may love you and all, but they are not your ideal customer. Almost everyone who asks me about audits begins by saying that their partner, mother or best friend doesn’t think the text is appropriate, who knows. My first advice is to ignore them, trust your instincts and let the market decide what’s good and what’s not.
EcN: How do you deal with criticism and feedback on your copywriting work and how do you strive to continue to improve?
IB: Criticism stimulates me. I’m Spanish, if they didn’t criticize me I wouldn’t do anything relevant. I take it as a compliment. I enjoy criticism. As for the effort, I have to be honest: I am so passionate about what I do that I plan to continue writing even after I die. It was tiring when I unloaded trucks or dug trenches.