Swiss luxury watch maker Tag Heuer has announced it will embrace the world of cryptocurrencies. All payments for customers in the United States can now make them in the form of cryptocurrencies. Pay with bitcoin (BTC)ethereum (ETH) and dogecoin (DOGE) for Tag Heuer watches is now available for US customers.

Tag Heuer embraces bitcoin

The company made this in yesterday a press release known. First of all, it is still a test phase to see how crypto payments work. There is no minimum amount that customers must spend to pay with crypto coins, but there is a maximum amount of $10,000.

According to Tag Heuer, offering crypto payments was a logical choice. They see that the use of digital assets among their customers is increasing at a rapid pace. In addition, the company plans to expand the world of web3 to step in and possibly in the future too non-fungible tokens (NFT) to offer.

“As a luxury brand, we had to ensure that our entry into Web3 would meet our standards of excellence and thanks to our agile teams internally and with the support of BitPay, we are able to dive into this new financial world in the best possible way,” said Frédéric Arnault, CEO of TAG Heuer.

Luxury brands and crypto

Tag Heuer isn’t exactly the first luxury brand to get involved with crypto technology. Even other watch brands, such as Breitling, preceded Tag Heuer. Prada previously also launched their own NFT collections.

This trend shows that such companies are convinced that their customers have a lot of cryptocurrency use and are interested in digital collectibles from their favorite luxury brands. In addition, it shows once again that the adoption of crypto and blockchain technology will not come to a standstill for the time being.


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