The digital transformation consultancy WamGlobal announces the integration of the companies Interactive4 Y black bird, specialists in eCommerce solutions and in the implementation and adoption of Salesforce respectively. With the aim of consolidating itself as the leader in e-commerce solutions in Spain. After the operation, the company will reach consolidated net income of 16 million euros in 2022 and an EBITDA of 2.2 million euros.
As a result of the operation, Wam Global doubles its workforce, bringing together more than 300 professionals in Spain alone. He expects to record an average annual growth of between 30% and 35% of his business during the next five years. In this way, it fulfills its strategic objective of offering a global project. On the one hand, promoting the generation of customized e-commerce solutions. And on the other, reinforcing the company’s presence in a strategic area such as Catalonia thanks to Blackbird’s area of influence from Barcelona. In addition, it consolidates its presence in Spain as the spearhead of the other 12 countries in which it operates.
Integrating Interactiv4 and Blackbird into our lines of business positions us as leaders among independent consultants in Spain. On the one hand, because of the unquestionable talent that we have from now on: the greatest experts in their technologies and services in their disciplines and in their geographical settings where they work. On the other hand, because of the scope of the services that we can offer, from now on, to our clients to accompany them in their comprehensive digital transformation processes.”
Giorgio Ascolese, CEO of Wam Global.
True experts in ecommerce at a national and international level
Interactiv4 is the undisputed leader of Adobe Magento ecommerce technology in Spain, according to the Adobe partner portal. The company has solid knowledge in the world of ecommerce and has developed its own solutions to adapt Adobe Magento technology with which to generate scalable online stores.
In addition, it has recently been certified in Salesforce Commerce Cloud. For this reason and after its integration in Wam Global, it will be able to internationalize and offer a global joint proposal in the Salesforce ecosystem that few partners can offer. Its clients include Bimani, Cepsa, Henry Schein, Mahou San Miguel, Parques Reunidos, Vocento and WowTech Group, among others.
A Salesforce specialist in Barcelona
For its part, BlackBird, a partner of CBU (Commercial Business Unit) and Midmarket, is a consulting firm specializing in customer service solutions. During his more than five years of experience, he has worked with companies such as the AECOC (Spanish Association of Commercial Codification), the Barcelona Free Zone Consortium, Glovo, Kosmos, Lindt or TravelPerk, among others.
Precisely, having been part of several projects in the Catalan capital has led BlackBird to be the fastest Salesforce partner in Barcelona, one of the most appreciated values for Wam Global, which can now offer a better service to customers in the area. .
Positioning among the large consultants and boutique service
Through these two acquisitions, the new organization assumes a role of indisputable weight in the market to offer end-to-end solutions for Digital Customer Experience and Digital Transformation.“This positioning reinforces our commitment and vocation to become the leading independent digital consultant in Spain”Giorgio Ascolese points out.
For Ignacio Riesco, CEO of Interactiv4, “After this operation, the company will use the international network of Wam Global to provide our services jointly and globally to the clients with whom we already operate in Spain, while being able to offer a holistic vision of digital transformation for our international clients and those of the group in which we are integrated”.
For their part, Hernán Lizondo and Enric Mora, Co-Founders of Blackbird, emphasize that “Being part of Wam Global allows us to offer the group all our knowledge and our professional relationships with our clients in the Mediterranean area, one more door for the internationalization of the company in which we are integrated”.
training academy
Within its expansion plan and its commitment to talent, Wam Global has recently launched a training program for young people who want to develop in the world of Salesforce and electronic commerce. This corporate ‘academy’ will offer 60 scholarships this year for people who want to integrate into the professional market of technological innovation, of which just over half will be integrated into the permanent staff of the company’s Barcelona offices.
Wam Global is now Interactiv4, Leadclic and We are marketing
This acquisition operation is the third carried out by the group in three years. After the integration in 2019 of the consulting firm Leadclic, a leader in digital transformation through Salesforce technology, within the digital agency We are marketing, the first step of what is now the Wam Global consulting group was taken.
In this way, the “end to end” offer is consolidated for any digital transformation project, whether from the area of Digital Marketing, eCommerce solutions and technology or Salesforce.
