To sensitize customers in this supermarket, the activists of the association Plastic Attack had the idea to “deplastify” them. Brut was there.
A month of waste produced for a French person represents 3.5 kilos. To show it, activists from the Plastic Attack association had the idea of ”deplastifying” the equivalent of a month of waste, in the middle of the supermarket. “The idea is really to bring zero waste to the temple of waste and consumption, knowing that 72% of food purchases are made in supermarkets in France.“, explains Fanny Vismara, founder of Plastic Attack France. The activists particularly point to packaging for purely target”marketing“.”It’s products that are useless, it’s a waste of resources, it shouldn’t even exist“, believes Fanny.
The founder of Plastic Attack France wants to raise awareness among consumers so that manufacturers can change their habits. “Our actions are really to raise awareness, it is not at all to make consumers feel guilty“, she specifies. And it works: Mehdi, customer of the supermarket, played the game and here is her observation:”Frankly, I find it super abused and, frankly, I’m super happy that there are actions like this. “By their actions, the activists want to show that alternatives such as the deposit system, for example, are possible.
At the end of their actions, the activists left the accumulated plastic at the expense of the distributor. “Our operation makes it possible to leave all this waste at the expense of the distributors who, for their part, will put it into their treatment system, so they will pay for this waste.“, concludes Fanny.