The Spanish company Vidal Golosinas has secured the 19th position in the prestigious Digital Attention Index (DAI) 2024, a ranking compiled by Epsilon Technologies that analyzes the digital performance of the 80 leading consumer goods brands in Spain. This achievement is a testament to the company’s solid digital strategy, which has earned it a spot alongside industry giants like Red Bull, Mahou San Miguel, and Nestlé Nespresso.
The DAI study evaluates a brand’s digital presence across eight key ecosystems, including social media, social listening, online searches, influencer partnerships, website and app traffic, public relations, and digital advertising. By making it to the top 20, Vidal Golosinas has demonstrated its ability to effectively navigate the complex digital landscape and stay ahead of its competitors. This is particularly notable, given that the company is ranked ahead of its main competitors in the sector, further solidifying its leadership in the digital sphere.
Vidal Golosinas’ digital transformation, which began in 2021, has been a key factor in its success. The company’s online presence has been optimized, and its omnichannel strategy has been reinforced, resulting in a significant boost to its e-commerce platform, vidalgolosinas.com. With over 50,000 digital customers and an annual growth rate of over 20%, the platform has become a benchmark in the industry.
The company’s commitment to innovation and excellence in the digital realm has earned it a reputation as a leader in its sector. As Vidal Golosinas continues to push the boundaries of what is possible in the digital space, it is likely that we will see even more exciting developments from this forward-thinking company. With its strong digital foundation in place, Vidal Golosinas is well-positioned to stay ahead of the curve and continue to thrive in an ever-evolving market.
A closer look at the Digital Attention Index
The Digital Attention Index is a comprehensive ranking that provides valuable insights into the digital performance of leading consumer goods brands. By analyzing a brand’s presence across multiple digital ecosystems, the DAI provides a nuanced understanding of a company’s online strengths and weaknesses. For Vidal Golosinas, its strong showing in the DAI is a testament to the effectiveness of its digital strategy and its ability to connect with customers in the online sphere.
Key highlights of Vidal Golosinas’ digital performance
- Ranked 19th in the Digital Attention Index 2024
- Outperformed main competitors in the sector
- Over 50,000 digital customers on its e-commerce platform
- Annual growth rate of over 20% on its online platform
- Strong presence across multiple digital ecosystems, including social media and online searches
As the digital landscape continues to evolve, it will be exciting to see how Vidal Golosinas adapts and innovates to stay ahead of the curve. With its strong foundation in place, the company is well-positioned to continue thriving in the digital age.