Veepee Adthe Veepee group advertising agencyreinforces its position in the Retail Media market with the aim of making the group’s member brands stand out more in the internal search engine of the sales portal.
For this, as reported fashionnetwork.comVeepee Ad has added to its ranks Jack Ibanez who will be in charge of the management of the activity of Retail Search.
«With a deep knowledge of the Retail Media sector, in particular markets and search, Jack comes to support us in the development of a new strategic vertical»has declared Thomas Kouck, CEO of Veepee Ad.
Former Pharmaceutical Company Employee Johnson & JohnsonJack Ibáñez began his career in South America, in Novartisbefore becoming a financial analyst at Abengoa.
In 2018, he joined the Wattsense company in Lyon and, in 2021, created his own start-up, Bonssaiwhich optimizes advertising activity through the sponsored search of online sales sites.
“With a 38% growth in the first half of 2022, Retail Search represents a real communication opportunity for brands that want to be as close as possible to the act of buying consumers»has declared Ibanezthat “Are you sure the Search Ads business deployment will help strengthen Veepee Ad’s position in the market for Retail Media in France and Europe«.